So, you’ve already established your business, but now it’s time to start growing it. One of the best ways to expand is going online and building your name there, supposing you haven’t done it yet. The best thing is to start by doing Local SEO.
Now, just like you needed the help of a contractor to set up your brick and mortar shop, you’ll also need a local SEO specialist to assist you with what you don’t know or have no time to deal with in terms of online presence and growth.
How can SEO expert help, you might wonder? Well, there’s a lot. It’ll be especially necessary if you don’t have experience with social media and local optimization.
However, if you have enough time on your hands, or you want to know what steps you might need for growing your small business this 2020, here are some of the best tips you need to focus on.
Sign Up And Optimize For Google My Business
There’s a reason why some websites show up better on Google, and that is because they have a My Business Page. Google’s business account allows for entrepreneurs to have an aesthetically pleasing site complete with accurate information. If you already have a business account on Google, then you still need to optimize. Any SEO consultant online would agree that this should be a priority when growing your business, and consistency is key. Make sure all the contact information is accurate and that you are placed on the map correctly.
Register Your Domain Name
Some experts believe that Google uses the website’s address as the business address. To avoid confusion and information inaccuracy, register your domain name.
Develop A Mobile-Friendly Website
Nowadays, it’s quite a no-brainer, but having a mobile-friendly website is a vital step that most business owners skip. Sure, you’ve already paid for a beautiful web page, but does it translate well on a smartphone? If you didn’t know already, most of your customers are probably using their phones to browse, so you need to have a great site that translates well on mobile.
Have Title And Meta Description Tags
This particular tip might be complicated to some, which is why it would be better to hire local SEO specialists if you want to rank on Internet searches. Meta titles and description tags help your content to reflect well after a search and is key for people to click on your link instead of others.
Research And Use Keywords
Don’t write content for content alone; nowadays, keywords are necessary. Do your research and see which keywords will help optimize your particular brand.
Ensure Correct Information On Social Media Platforms
This bit’s quite easy, but don’t forget to input and check that all your information is correct and updated.
Use Inbound Links
Look into getting inbound links to improve rankings. You can do this through guest posts, vendors, and local business associations. If you’re already working with a professional, see if they can handle this for you.
Having reviews on your product or service not only guarantees your credibility, but it also helps with your local rankings.
Be Socially Active
Whether it’s a simple text or a media post, being active in social media helps people know you exist.
Optimize For Voice Search
Lots of people rely on voice-operated search engines today, so it’ll be good to optimize your content for voice searches as well.
Use Free SEO Tools
There are tons of free tools you can use to optimize your webpage. Go on a search and see which ones you can use at no cost.
Have A Clear Target
Don’t confuse your aim to grow from why you started your business in the first place. Yes, you need to be known, heard of, and seen, but don’t neglect the reason why you’re all doing this optimization.
Hire An Expert
If all these seem too complicated, do not hesitate to hire SEO expert.
Don’t miss your chance to grow your business this year. Take these steps and do your research to reach your 2020 business goals better. Again, start by doing local SEO.
About Author: Cyrel Nicolas has been passionate in online marketing in the Philippines and been an SEO freelancer consultant for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.