Small businesses are the backbone of any economy. According to a report by the Small Business Administration, there are 33.2 million small businesses in America, accounting for nearly 99.9% of the country’s businesses. In addition, these businesses generate up a huge revenue each year, and all of these businesses are taking benefits of local marketing.
Given the importance of small businesses, it’s no surprise that local online marketing has become such an important tool for promoting them. You can use local online marketing tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to reach more potential customers and encourage them to visit your business.
This article will discuss how local online marketing can help your business grow. We’ll also provide tips on getting started with these strategies.
Why is local online marketing important for businesses?
Local online marketing is important for businesses because it helps them to connect with their customers, build trust and loyalty and increase sales. In addition, local online marketing can be a great way to reach out to local customers and prospects. It allows business owners to target specific audiences in their area, which means they can target local businesses instead of trying to reach everyone in the city or state.
Local online marketing can also help businesses promote their services and products. For example, if you own a restaurant, you could create a page on Facebook where people from your area can find out about upcoming events at your restaurant and get special offers for free meals. This will help you reach out to new people who may have never heard about your restaurant before but might be interested in trying it out.
How can local online marketing help businesses grow?
The Internet is ideal for finding new clients and developing a loyal customer base when your business is small. There are many ways online marketing can help your company grow, including:
It can help build brand awareness:
Local online marketing can help build brand awareness. When you advertise your business through local online marketing, you can reach out to people who live near you or within walking distance. If someone sees an advertisement for your business, they will most likely stop by and check out what you have to offer. This can lead to more sales for your business and more opportunities for growth!
It can help you reach new customers:
Local online marketing is all about targeting specific audiences with content that is relevant to them. For example, if you run a restaurant in downtown Seattle, your main audience will likely be people who live or work there. Therefore, your content should be written specifically for these people and reflect their interests and needs. By doing this, you can attract new customers through word-of-mouth advertising.
Highly Measurable Results with cost-effective strategies:
Local online marketing is highly measurable because you can track the results of your local campaign in real-time. You can also test different approaches to see what works best for your business. For example, if someone clicks on your website from an email newsletter, you know they have already seen your content and are likely interested in what you offer.
In addition, it is a cost-effective way to get your business noticed. You pay for the ads but don’t need to hire a team or spend thousands of dollars on expensive advertising campaigns. Local companies can afford to get their message out without breaking the bank.
Mobile’s got it all
In the long run, mobile users will outnumber desktop users, and the difference will only get wider. Reaching out to mobile consumers for your local business to grow would be best. They are the ones who look for things to try at specific locations and buy exclusively from them. Mobile-friendly websites allow you to reach billions of smartphone users with digital marketing. However, mobile-friendly sites display well on smartphones and tablets and are more difficult to navigate. If your site is difficult to navigate on handheld devices, users will lose interest.
You can earn more leads, conversions, and revenue with digital marketing if you do it right. It may not produce instant results, but it can grow your business if done right.
It can help convert leads into sales:
Local marketing can also be useful in converting leads into sales. For example, if someone is searching for a product or service in their area, they’ll likely click on a link next to one of your listings on Google Maps or another popular mapping site like Bing Maps or MapQuest.
You can also use Google’s AdWords advertising service to target specific keywords related to your business and show ads when someone searches for them online. This will increase the likelihood that people who see those ads will click on them and visit your website because they’re looking for something related to what they’re seeing in the ad—which means they’re more likely to convert into a sale.
Tips for businesses to get started with local online marketing:
Local online marketing can be a great way to reach new customers and drive sales in your area. The key to success is getting started. Here are some tips for businesses looking to get started with local online marketing:
- Make sure your Google Business profile is optimized
- Reviews are an important part of the customer experience, so handle them with care, especially if they are from upset customers
- Provide solutions that people are looking for on the service pages
- Create an SEO-friendly blog
- Create citations (and make sure they are consistent)
- Make use of localized online ads to reach your target audience
- Ensure that your website is as mobile-friendly and fast as possible
- Make use of social media to show what your service/product is all about
- Rankings and guides for relevant niches
Whether you’re a small business or an established one, there’s no doubt that local online marketing can help your business grow. Not only is it cost-effective, but it also targets your specific audience in ways other forms of advertising cannot. So, whether you’re looking to take advantage of new opportunities or boost your current marketing efforts, local online marketing is something you should consider!
If you need help with local marketing, the team at Outreach Bee can help you out. Don’t hesitate to get in touch with them.