Influence Marketing Services

How To Go Viral On Instagram Live: 7 Expert Ideas To Maximize Audience Engagement

Introduction Instagram Live has become an increasingly popular feature on the platform, with millions of users tuning in to watch and engage with their favorite accounts in real-time. This presents a unique opportunity for businesses and individuals to reach a larger audience and increase their engagement on the platform. This article will explore how to […]

Top 2 Examples of Public Relations in Marketing You Need to Know

Finding strategies that capture the attention of your target audience in an ever-evolving world of marketing can be challenging, yet one strategy has remained reliable: public relations. Public Relations (PR), is more than press releases and media coverage: it is an approach designed to build mutually-beneficial relationships between organizations and the public. This article explores […]

The Rise of Augmented Reality: Transforming Social Media and Tech

Augmented Reality (AR) is set to revolutionize various aspects of our lives massively, and one prominent area bearing the brunt is social media and tech. According to a recent study, the global augmented reality market will reach a staggering $1,109.71 billion by 2030. This highlights the significant impact of Augmented Reality in social media and […]

Traditional Advertising vs Influencer Marketing: Which is More Effective?

In the world of marketing, businesses are always looking for the most effective way to reach their target audience. With the rise of social media, influencer marketing (IM) has become a popular alternative to traditional advertising. But which one is really more effective? Is it the tried-and-true methods of TV commercials and print ads, or […]

Contextual marketing or Behavioral marketing: Which one is more effective?

Digital marketing experts frequently discuss contextual marketing and behavioral marketing as two distinct terms within digital advertising. Both aim to deliver targeted ads; however, each operates under its own principles and can be effective depending on circumstances. Herein, we explore these differences while outlining each approach’s advantages. Contextual Marketing Contextual marketing is a form of […]

What is Word-of-Mouth Marketing? [With examples]

Buzz marketing is a branch of marketing that is considered one of the most effective online promotion tools. We use it to make a given product/service/brand loud. “It doesn’t matter what they say, it’s important that they say it” – this motto partly reflects the nature of word-of-mouth marketing; it is also called rumor marketing […]

What it means to be a woman-owned SEO Outreach agency

People are usually not prepared for unexpected weather. For example, they probably didn’t think to take an umbrella with them when a storm strikes. Marketing is the same. Founders and C-suite executives who are able to embrace and harness the differences of their employees will be the ones who weather the storms best. However, it […]