If you want to stay competitive in the eCommerce business world, you need to attract more and more customers and promote your products more effectively. Getting your eCommerce brand in front of a wider audience is easier said than done. Instagram marketing tips for eCommerce can help eCommerce brands to promote their products, send more traffic to the online store, and drive more online sales.
More and more businesses are investing their time, energy, and efforts to optimize their Instagram marketing strategy to get the most out of this photo-sharing platform. Instagram is packed with a number of amazing features to help eCommerce stores promote and sell their products directly from the app.
Creating a solid Instagram marketing strategy for your eCommerce business can help you reach the right audience, make them aware of your products and create interest in your brand. Furthermore, Instagram marketing, if done right, can help you stay ahead of the curve in the eCommerce market.
Here is a detailed guide on using Instagram for your eCommerce business and 2x your online sales.
Instagram Marketing Tips for Ecommerce Brands
- Make Your Feed Visually Appealing
- Use Hashtags
- Schedule Content
- User-Generated Content
- Influencer Marketing
- Instagram Stories
- Instagram Reels
- Instagram Story Highlights
- Make the Most Out of Shoppable Posts
Make Your IG Feed Visually Appealing
Okay, it is one of the most effective and proven Instagram marketing strategies that can help you achieve the desired results. Ecommerce brands need to post aesthetically pleasing images with interesting captions to represent how their products can add value to customers’ lives. Many established brands intelligently use this Instagram marketing strategy and share beautiful images of products to create an emotional connection with their brand.
Marketers can establish a loyal base of enthusiastic followers by using Instagram images that tell a story and engage followers to become their regular customers. Composing beautiful images and sharing them on a regular basis is easier said than done. You need to invest a lot of effort to make a dazzling Instagram feed that will encourage followers to keep scrolling.
There are a number of editing apps that you can use to add special effects and visual flairs and take your commerce Instagram posts to the next level. Here are some examples:
- Adobe Aviary
- Square Sized
When it comes to promoting your eCommerce brand on Instagram, use hashtags. It is a proven strategy that helps brands make their posts discoverable, increase followers, improve brand awareness and gain user engagement.
You can add relevant and interesting hashtags to your Instagram posts and Instagram stories to drive more followers and buyers to your eCommerce store.
Finding relevant hashtags for your online store is the key to bring more exposure to your eCommerce Instagram account. If you are wondering how to find hashtags for your eCommerce Instagram account, you may use these tools to make this task easier.
- Preview App
- Tag Blender
- Top Hashtag
- Display Purposes
Posting regular content on Instagram is the key to keep your audience engaged and get more conversions. Scheduling your Instagram posts in advance is the easiest and simplest way to save time to strengthen your social media marketing efforts. To get maximum user engagement, you need to learn how to schedule your Instagram posts to ensure your feed is filled with high-quality content on a regular basis. It will keep your target audience hooked and drive their interest in your brand.
If you want to schedule Instagram posts for your eCommerce account, you can try these Instagram scheduling tools:
It’s no surprise that UGC (user-generated content) is the most effective form of content that can encourage potential customers to enter the sales funnel. UGC acts as social proof that can build trust in your brand, increase your following base, and improve your bottom line. Encourage your customers to share their images and videos by using your products.
According to a study conducted by the Influencer Marketing Hub, more than 49% of shoppers prefer to consider influencer recommendations while purchasing a product. Instagram influencer marketing is a highly effective strategy for your eCommerce company that can drive a higher engagement rate and ROI. Partnering with industry influencers will help you run an effective influencer marketing campaign to build a more authentic and genuine connection with your followers.
Keep in mind; people trust influencers’ recommendations, so try to build long-term relationships with influencers. When the followers of the influencer are getting reminded of your eCommerce brand more often, they will definitely become more interested in purchasing your products.
Don’t know how to find industry influencers for your eCommerce brand? These influencer research tools could help you identify and connect with the relevant influencer in your niche.
Stories are one of the most interesting Instagram features that allow you to share images and videos to your story. Nearly 500 million users see Instagram Stories every single day. Ecommerce brands are advised to use Instagram Stories to keep their followers informed about their upcoming sale offers, special discount, new products, brand or categories, company happenings, demonstrate a product, and much more. The key is to use this feature creatively and share disappearing content that can drive a ton of engagement.
Instagram Reels Marketing
Ecommerce brands can make the most out of Instagram’s new feature – Instagram Reels. This feature was officially released in 2020, and since then, it has become a trend in the eCommerce market. Brands are getting 22% higher engagement with Instagram Reels compared to Instagram posts, ads, and stories.
Instagram Realms allows you to create short, fun, and informative videos that you can share on your eCommerce Instagram account. Instagram Reels marketing is a great way to boost your eCommerce brand growth and promote your products.
Reels is a unique way to create interactive videos for your online store. The feature provides you with editing tools, such as new filters, speed controls, multiple transitions, and special AR effects that can help you edit and publish your video clips.
- Behind the scenes
- Create inspiring videos
- Product detail explanation
- Product trailers
- How-to videos
- Easy hacks
Instagram Stories Highlights
Another great feature of Instagram, Instagram Stories Highlights, that can make your stories permanent on your eCommerce account. Basically, Instagram Story highlights are a collection of your Stories that your followers can watch at any time. It is an amazing way to attract followers to see your most engaging and interesting content.
Using this feature, eCommerce brands can showcase those products or special offers they want users to see first. Instagram stories highlights, if used right, is a creative way to promote your products, drive traffic to your online store and grow your eCommerce brand.
Make the Most Out of Shoppable Posts
Did you know nearly 130 million Instagram users click on Instagram shoppable posts every month? It clearly shows that people use Instagram to make purchases. Instagram has amazing eCommerce features that make it easier for brands to sell products directly within the app. No need to direct shoppers to your online store and complete the purchase process.
Instagram allows online sellers to open their shops. You can turn Instagram posts into shoppable posts that will enable users to buy products in real-time. It is one of the best Instagram features that shorten the buyer journey and makes online shopping super easy for buyers. You can add product tags to Instagram posts which make your Instagram post shoppable.
Creating Instagram shoppable posts and tagging your products will help eCommerce brands in a variety of ways, including:
- Easy product discoverability
- Authentic advertising
- Attract and engage customers
- Leverage influencer marketing
- The shorter and pleasant buyer journey
To Sum, All Things Up
Instagram has now become a result-driven tool for eCommerce stores that can drive revenue. It helps brands reach global audiences and makes your online store discoverable. Hundreds of thousands of shoppers are using Instagram to make purchases; it is high time for eCommerce brands to share their products with consumers in a visually engaging way. Using these Instagram marketing tips for your eCommerce store will help you increase brand awareness, boost conversion rate and improve your online sales.
About Author: Irfan Ak is a tech-savvy & experienced digital content strategist at Branex. A pro mobile app development company. He is a regular contributor on various websites. He has worked with several brands and created value for them.