video content is one of the most effective and vibrant pieces of content when it is about the content marketing. According to the State of Inbound 2018 report, 26% of companies priorities to create and distribute product how-to videos. The focus to choose video content is to facilitate the customers at the aware, attract and convert stages of the inbound marketing funnel. YouTube is the free and famous video publishing platform on the web. Thus, YouTube marketing strategy is essential to boost your business in comparison to your competitors. If your business missed YouTube marketing, you are behind your competitors.
According to the State of Inbound 2018 report, when marketers were asked about what content distribution channels, in next 12 months, do they plan to add their marketing efforts, the answer was amazing and eye-opening. 45% of marketers are planning YouTube marketing to add to the marketing strategy for the next 12 months. This is the proof of the importance of video content among marketers. On the other hand, it also tells the intent of the users towards video content. Let’s dive deep into the components of the YouTube marketing required to focus during the process.
YouTube marketing: Do your research
Research is the first step to any content strategy so does is to YouTube marketing. This research is similar as of one done on the competitor’s blog. Why? Because you should know what type of content is available on the YouTube.
At this level, we shall research what video content your competitors have already developed. List down all the video content being published related to your business. In the next step, check for the quality of the videos, what message they are giving and how much popular the video content is? This whole exercise will help you design your own video content and obviously, you will be trying to meet and exceed your competitors, respectively.
Design and create your video content
As you have researched before going to design and create your video content, be smart.
Be specific while creating your video content. Always play around the specificity of niche or domain of your business. Focus on how-to videos taking problems of your customers. For example, I was visiting a YouTube channel today and found a how-to video related to one of a question I have in my mind taking a product. After watching the video I found that this is only an introduction and conclusion of the process of my problem. The main point is missing and that is the Process. Similarly, create a list of the problems customers are asking at different channels to address them in your video content.
If you start promoting your product or brand without taking care of your customer’s problems, the content will be hard to digest.
Measure your success in comparison to your competitor’s video content. While during your research you found gaps in the video content of your competitors. In the next step, you created a video which was covering all the gaps as well as more comprehensive. Does your video content get more attention from your competitors? If so your video content is more acceptable than your competitor’s. if not, you need to improve the video content.
Always set achievable goals for the video content of your YouTube marketing. After having competitor’s analysis data, most of the marketers or decision makers get overexcited. Being in the state, sometime un-achievable goals are discussed and set. At the later stage, when the goals are not accomplished leads to disappointment. Be simple, be achievable.
Reality is near to the truth, be real while setting goals for the YouTube marketing. Video content is not something that you are going to concur the world. Only target the topics and stay with the tools which you can handle wisely. Otherwise, you will get tired while creating video content and may lose your hope.
Time is the key to achieve any goal. Taking a brief overview of what is possible in term or capabilities and understanding of the topic. Remain in your domain and stretch to your extent.
SEO Optimize video content for YouTube marketing
YouTube is as famous for video search as is Google. Don’t forget to optimize your video content before publishing it for the public. Similar to text content, video content also needs to improve by adding meaningful Title and Description of the video content. Use focused Keyword smartly in the Title and Description.
Add Call To Action on your video to send traffic to the landing page of your website. This will help the viewer to find more details about the topic.
Tag similar keywords at the end of the description section. You should gather the details of the popular tags from the video of the competitors.
Once the YouTube marketing content is SEO optimized, it is good to publish for the public on the internet.
While writing the description of the video content, don’t forget to add the URL of the landing page on your website. This will earn a quality and better backlink for your website.
We already have done a post on how to promote your YouTube videos from Zero subscribers.
Partner with the YouTubers
During your research, you would have found many YouTubers who are vlogging on the same niche as of your business. These vloggers are active on the YouTube for a long time. If you look at the number of subscribers of their channels, they may be in hundreds or thousand or maybe hundred thousand. Like influencers in blogging, the role of YouTubers is no different.
Reach them to create the opportunity to get your brand and video content viral to the audience they have earned since long.
Be consistent in YouTube marketing
Like text blogging, if you win the hearts of your audience they will become your subscribers and will be waiting to know more through video content. Consistency is always good to stay with your audience. Be consistent in creating quality video content for your YouTube marketing.
We tried to help you create a YouTube marketing strategy. We hope that you will enjoy while in the process. How have you been in YouTube marketing since you heard about YouTube?