Congratulations! After a lot of hard work, you managed to rank your site for all your main keywords. But now what? Does a SEO campaign end when you achieve your ranking goals? Should you sit back and relax… or is there more to do?
For campaign managers, a SEO campaign is never 100% finished. Ranking is just half the battle. Now that results become clear, it’s a good time to look at all the other things about a website and a business that can also be optimized.
Here are a few ideas of what to do next, after your website is optimized:
New content opportunities
As we said, SEO campaign doesn’t stop. Once you’re satisfied with the performance of your main keywords; it’s time to run a new keyword search and find other, new opportunities to improve your website or blog.
Creating new content and maintaining the site fresh is part of the job. If you don’t have a blog on your website, this would be the perfect time to create one and update it regularly.
There’s no such thing as “too many links” directing to your site. You can always get more quality links, and more quality links are always a good thing.
If you are comfortable with the backlink quantity on your website, you can now focus on quality. High-quality, hard-to-get backlinks from high-authority referrers are tougher to get and require a lot of pitching and a bit of luck, but that’s good, because now you have the time!
Conversion Rate Optimization (CRO)
Once you are satisfied with the number of users coming to your website, you now need to drive them in the right (or desired) direction. This is a very good way of helping a business or organization to keep growing; besides just putting the name out there on the Internet.
Conversion rate optimization (CRO) is a campaign oriented to increase the number of users performing a specific action on your website. This action is in line with your main business goals: buying something, subscribing to a newsletter, opening an account, visiting a specific URL.
A CRO campaign includes website optimization toward user experience and workflow, content enhancement and web testing.
What about the long tails?
Long tails are usually rejected when designing a keyword strategy. So if your main-keyword battle has been completed and won; it’s time to pay attention to this other type of keyword with interesting opportunities.
Long tail keywords are composed of three or more words. They are usually more specific and are sometimes synonyms of the main keywords.
Long tail keywords may attract less users; but are easier to rank. We previously published an article on what you should know about long tails. They are extremely important for the overall keyword strategy; so if you haven’t checked them already, get to work!
People also ask
Rumor has it, Google is no longer sending the same amount of traffic to websites as it used to. Instead, they want to provide the desired content right there on the search results page, in the form of “People Also Ask” boxes and “Related Questions” boxes.
So if you want to keep up, start creating or arranging your content in order to appear here as well. A great way to do this is to list all the “people also ask” questions, related to your target content or niche, that appear in SERPs. Then work on the FAQ section on your website to match these.
Feedback and monitoring
This stage includes:
- Supervise website’s performance (for example, loading speed)
- Monitor SEO scores and make reports to keep track
- Monitor the user’s path while navigating your website and look for any changes (good or bad)
- Highlight technical details to improve
- Use surveys or other tools to seek direct feedback from your users.
Find areas to improve
As a way to summarize all this post in one line: there is always something to improve. It’s unlikely that a website reaches a perfection stage in which nothing could be better.
But even if you feel more than satisfied with the site’s performance, you can always find something to improve for the user. How can you improve their experience? How can you improve your services or products as a business? How can you add value to keep your business and website relevant, even after the hype?
Yes, you can sit back and relax… for a while. And then it’s time to keep up the good work!
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