Instagram, a mobile, desktop and internet-based photo and video sharing application were launched on October 6, 2010. The Instagram community has been grown to 800 million, with 500 million daily users. This is not enough and we will go deep down the bottom to find why Instagram marketing is important for your business.
On an average Instagram user spending an average of 50 minutes each day. 70.7% of US businesses are using Instagram in 2017 and 7 out of 10 Hashtags are branded. 80% of users follow at least one business on Instagram, whereas me myself following more than 250 businesses. There are more than 250 million active daily users are viewing Instagram stories. 25% of Instagram Ads are single videos and if a video posted at 9 p.m. will get 34% more engagement and weekdays are the best days to engage the more Instagram audience. From a personal experience as well as a research from L2 found that 65% of top performing brand posts on Instagram feature products. About 80% of Instagram Users Live Outside of the US, 59% of 18-29-year-old use Instagram. The global adoption of Instagram is as follows;
- France: 50%
- UK: 48%
- Germany: 47%
- Italy: 45%
- Russia: 45%
- Spain: 40%
- Japan: 39%
- US: 38%
Though these are the numbers of a 2015 research there are very good chances of increased numbers in global adoption of Instagram. User-generated content gets a 4.5% higher conversion rate whereas 50% text on Instagram contains Emojis and photos shared on Instagram with faces get 38% more likes.
We have found many good reasons to adopt Instagram for the business, no matter it is a small or medium business. The opportunities on Instagram are higher and charming for every business.
It is highly recommended to strictly follow 80/20 rule which states that about 80% part of your content should be to educate your audience. When we say to educate your audience, it is always meant to help your audience learn how to resolve their common problems. Rest of the 20% of your content should be focused on the products and the knowledge how the product can help resolve problems.
There are 8 proven steps to launch your social media marketing on Instagram. Let’s walk through how to move step by step.
Create exclusive content for Instagram Marketing
According to 80/20 rule, aim to create exclusive content to reach your audience. According to the above facts, Photos with faces as well as user-generated content are more likely to get more engagement.
The smart way to get exclusivity in your content, go with the series of videos. All the videos should be designed to educate in many ways. List as many problems as you can from different places on the internet. Start creating great content based on these problems. Educate your audience by addressing every problem in bits and bytes. The choice of time and days must be followed as mentioned above.
Follow the best time and days to post your videos. Consistency is another essential factor which can lead your Instagram marketing successful.
Address targeted URL in your videos
As about 250 million users are active in watching Instagram Stories, give URL of the webpage where you like to drive the traffic. This trick not only works for Instagram stories but also on the videos which you are sharing in the posts.
Add a Call-To-Action in your content
After going through some amazing content if a user is asked to perform some actions the probability of taking the action is quite high. This is quite interested add Call To Actions in your videos and move the lead to click on a link in your profile. This is again a fact that there is only on a place in whole Instagram where you can put a URL and that is your public profile, utilize it to get clicks on the targeted landing pages of your campaign.
Power of Hashtag
According to Wikipedia.org, Hashtag is a metadata tag used on social networks allowing users to apply dynamic and user-generated tagging that makes it possible for others to easily find messages with a specific theme or content.
There are about 1.2 Billion posts which used hashtag #love. Collect 10 – 12 hashtag related to your niche and interests of your audience. Add them to every post by creating different sets. It will be better to test many sets of hashtags into your post and keep them screening for better visibility of your posts.
Pay to get featured
It is wise to pay for Instagram marketing to get featured. The better option can be Pay Per Impressions as this way at least you will be seen in a very short span of time.
You can also use Pay Per Click, but this is kind of risky as if you are unable to get the expected clicks you must then wait by launching next campaign.
The other benefit of paying to get featured, you will be asked to add the URL of the targeted landing page. This is the only way to get the link to your post.
Add Links to your profile / Bio
There is only one place on Instagram where you can place a clickable link and that is the profile. Other than Bio, there is no privilege to add a free clickable link on Instagram.
The smart way to use the only available clickable link in Instagram is to change it every time you launch a new campaign during your Instagram marketing. This way it can be utilized every time you launch a new campaign.
The other way to utilize the place is to add a shortened URL. Use Google URL shortened for the purpose. The benefit of using shortened URL they are easy to click on users.
Pay attention to your followers
Always pay attention to your followers as they are the biggest asset to your business. It is a very short time that is required to interact with your users on daily basis.
- Answer to the questions of your users
- Give likes and shares to the activities of your users
- Give smart advice to your users by mentioning them in the posts they are interested in.
Follow influencers for help
It is always good to keep yourself up to date with the latest trends, methods and tools. To find the latest updates always follow the influencers. These are the influencers who are always researching to find more solutions to tools which can benefit your business.
We hope you will start to launch your first Instagram Marketing campaign without any delay after looking at the facts about the social channel. It will always be a fun while working on Instagram and interacting with your users. Please share your thoughts how have you been doing Instagram marketing for your business?