Business development is one of the major goals of every Entrepreneur, business manager and top-level CEOs. The main purpose is to reach to the prospective consumers of the products and services to make the business growth possible. Social media has emerged as one of the major stakes of every business. It is quite possible for adopting social media best practices for business development can accelerate the expected growth.
Since the day social media was introduced, the early 2000s, it was quite a difficult thing to put your business marketing on social media. Literally, people didn’t know how to design and social media marketing for their business. In about 18 years, the channel has already been popular and the social media best practices for business development can you pay you back more than expectations.
It was the shift of consumers to the social media which lead or force business to adopt social media best practices for the business development. The number of daily, weekly and monthly active users attracted the business to create marketing strategies for business development.
The significance of social media for the business
Facts to reality about the significance of social media for the business are jaw-dropping. Today, it has been accepted that the posts on social channels dictate the trend and influence decisions.
And the posts on social media channels are being watched by the 3.3 billion active social media users in July 2018, only. These posts on social media channels are being watched by the 3.1 billion mobile users with a smartphone or a smart gadget. Facebook leads all platform with 2.23 billion monthly active users. Instagram is following with 1 billion monthly users while Twitter and LinkedIn have a combined 630 million users every month. Still remain any ambiguity on the significance of social media for the business?
Social media best practices for business
You would have been around of many who have established the significance of social media for business. It is time to know what are the social media best practices for business development?
Be unique as your business development.
It is the uniqueness of your business which helps you stand out in the crowd. Create something which helps you express your uniqueness to the prospective consumers and keep them loyal with your brand or business. Your prospects will always be attracted to the unique, interesting and informative way to social media marketing. Otherwise, your voice will be dumbed in the crowd.
Have some brand personality – a social media voice that stands you out in the crowd.
A great example of this is Wendy’s. If you haven’t seen the fast-food chain’s Twitter account, I suggest you check it out. The brand has gone viral several times for its witty — and, at times, borderline offensive — tweets.
Engage with your followers
Creating and sharing posts on social media channels from your business website is one thing. You should be engaging with prospective consumers of your business – answer their questions with the open heart, repost/retweet their posts – stay connected with your consumer, maybe someday they will need your help regarding some product solution.
I have been with Australian, Canadian, UK and UAE companies since 2010, what I have learnt from my experience, stay connected and keep engaging with them. Brands who stay interacted with the customers on the social media channels are likely to have more business development. More personalized with your customers is equals to more business.
Which social media channel best suits you?
It is not necessary to have your social media presence on every social media channel. The reason behind is the fact that audience of every social media channel differs from each other in interest. Otherwise, social media channels are made to fulfil only the specific interests of the social media channel consumed. The audience of LinkedIn is quite different from the audience of Pinterest.com – it will be necessary to keep a focused strategy instead of a strategy being made of no or poor analysis.
No matter you are choosing Facebook, Instagram, Twitter and some other name, what actually matters how you picked the social media channel.
I have tried to convey you with the social media best practices for business development. social media best practices for business development. and now the market to let you know how social media marketing is interesting. Please do share your experiences how you