Social media is something which is used by every one of us around the globe and around the clock. It has been reported that the average number of hours that a social media user spends using social media channels daily is 04 hrs. and 17 sec. It means we spend about 30hrs per week using social media channels. Knowing these numbers was a great excitement for the social media marketers. This shows the desire of the social media users to stay connected through their favourite channels.
Let’s have a look at the global population of the social media.
Its about 90% of the world’s population is found online using social media channels. The reason because the social media channels’ user is loyal because they found everything in one place. This is the reason it is important to understand the effectiveness of the social media marketing content.
Awareness of Conversion – Thumb rule of internet marketing funnel
The rule of thumb of Internet marketing funnel; awareness to conversion, will be applied in social media marketing. These milestones of the buyers’ journey will help to choose social media marketing content and its implementation.
What matters to social media marketer is to understand what are buyers’ questions for each stage. Like if the buyer is at the start of the funnel they will be looking to get answers to the question of ‘what is’. When the buyer is in the middle of the buying stage they will be looking answer to the question of ‘how do I’. At the end of the buying stage, the buyers’ will be looking to get the answer of ‘where can I’. the simplest way to answer these questions is to put yourself in the shoes of your buyer and you will get the answers.
Selection of social media marketing content
Understanding the questions of the buyers’ will help you create content around the questions. But what is the best way to present the answers? There are many options to choose social media marketing content in 2018. The most engaging content types are memes, videos, GIFs and text over images.
Collect all the information related to the product or service that you are going to market. Take a brief brainstorming session and design and develop the social media marketing content to present to your prospective buyers.
Analyze the results and repeat the 2nd step
It is not to stop on researching on the content once decided in your in-house brainstorming session. To get to the professional approach, it is highly recommended to analyze the outcome of the social media marketing effort you put every month.
Collect the data from the social media analytics on monthly basis to find out what worked and what didn’t.
It is good to increase the frequency of the social media marketing content which worked well. On the other hand, tweak the content which didn’t work.
The conclusion to social media marketing content planning
Understanding your buyers’ needs is the first step in the process to define the content of the social media marketing. Then is the step to define the selection of the content type that is going to choose marketing the product or service to your prospective buyers. Once decided on the content type, go to collect all the information available within the business and from the work which is done by the competitors. Execute with the designed content at the fixed interval and proven peak hours.
At the end of the month analyze your campaign to gather the outcome. Redefine the content for both which worked well and which didn’t. Come back with improved social media marketing content to further engage the prospective buyer. Keep the process till you get to your set targets.
How have you been into defining the social media marketing content of your brand? We will love to include your experience in our next article.
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