LinkedIn is one of the most popular social media channels which is business specific. Businesses are struggling to earn popularity as quick as fast. Everyone is working hard to write more engaging content on LinkedIn. Video marketing on LinkedIn is something which least businesses are considering promoting their business. As it is evident that video marketing can earn you more popularity compared to any other type of content that is why you should start considering video marketing on LinkedIn to grow your business? The more engaging videos you publish will get you more visitors to your LinkedIn page as well as to your website. You will see 2, 3, or 5 X difference in engagement and popularity of your brand or product or services if you consider publishing video content over textual content.
On contrary, LinkedIn is also craving for video content and yes, an engaging video content shall be promoted on LinkedIn by the algorithm.
The video is projected to claim more than 80% of all web traffic by 2019. 90% of customers report that product videos help them make purchasing decisions. According to YouTube, mobile video consumption grows by 100% every year. 64% of customers are more likely to buy a product online after watching a video about it. 87% of online marketers are currently using video content in their digital marketing strategies.
Today we shall see what the most appropriate methods are to do video marketing on LinkedIn to promote your business. We shall also discuss either we need to create separate videos content for LinkedIn or video created for Facebook or YouTube can be enough for the purpose?
Tip # 1 | upload SRT Files
Most of the people are on LinkedIn when they are at work. So to videos, they don’t prefer to listen to what the speaker is talking about and they pass the video on. For the LinkedIn audience, it is strongly suggested to upload SRT files while doing video marketing on LinkedIn. An SRT file will include all the text that is being talked in the video. SRT files will give a huge comfort to the people who are watching your video and help to follow what is happening in the video.
You can transcript your video using rev.com. Doing so you will have an SRT file which will include all the text being talked in the video.
Tip # 2 | Include keyword rich description
Don’t forget the power of Keyword while doing video marketing on LinkedIn. To find the most effective keywords you can use the Google keyword tool, Ubersuggest or Keyword tool by MOZ for a better search. Go to your favourite site and collect the most appropriate keywords. Once done use these keywords in the description of your video for LinkedIn.
Tip # 3 | Use the power of Hashtags
The power of hashtags cannot be ignored in social media marketing in general and in video marketing on LinkedIn in specific. Hashtags help you to get found by the people who are searching for specific or related keywords.
Say if you are doing some social media marketing or video marketing for a digital marketing agency then you can use hashtags like #digitalmarketing, #SEO, #Digitalmarketingagency, etc. Hashtags are important because people like to search for their queries using hashtags. You should search and select effective and most demanding keywords using the tools mentioned above to get found by the prospects.
Tip # 4 | Short LinkedIn description
The less should be more instead of writing long descriptions in your LinkedIn posts used to support your video marketing on LinkedIn. The secret behind these short LinkedIn descriptions is to attract the audience logically instead of providing reasoning. So try to minimize the LinkedIn description as short as one or two lines maximum.
By algorithm, LinkedIn will show only two lines in your description. There will be a “see more” link within your description at the end of the second line which if pressed rest of the description will appear. Logically speaking, if you have attracted your audience within two lines then the probability is high that they will press the “see more” link to read the rest of the text.
On the other hand, if a post gets high clicks on “see more” link then the algorithm of LinkedIn will get it viral to reach to more likely people. Doing or following the practice of short and catchy LinkedIn descriptions you will see more traffic to your post on LinkedIn and eventually get more popularity.
Tip # 5 | comments in video marketing on LinkedIn
No matter either it is Facebook, Twitter or LinkedIn, the comments are very important at every social media channel. While doing video marketing on LinkedIn to grow your business fast, you should give equally high priority to the comment section.
If you are fast in responding to the comments for video marketing on LinkedIn, then chances are high to have a win-win situation. The other way to get your audience engaged with your brand is to ask them more to debate. Doing so not only your business will get more engagement but also tell LinkedIn to make the video content more viral.
LinkedIn is kind of ignored channel for video marketing, but we have seen the facts which if followed properly can get your business more audience and help grow your business quickly. Did you ever consider doing video marketing on LinkedIn? If not, then try doing it following the above given five tips to grow your business on LinkedIn fast.