Competitor analysis is a must-have necessity before going to jump into the online market taking your small and medium business so does the competitor analysis data. There are many online tools like SEMRush, Ahref, BuzzSumo, Moz, and many which can get you useful competitor analysis data to tell you about the facts of the online presence of your competitors. This competitor analysis data includes a variety of reports about the organic traffic metrics, paid traffic metrics, keyword rank metrics, competitor’s backlink profile, TLDs distribution detail, indexed pages of competitor’s web pages, and many more. Once you have all the data, the next step is to utilize it to optimize your website as well as your back-link profile to meet and exceed your competitors. Let’s walk through the process to get to know how to utilize competitor analysis data.
Concentrate on keywords that matter
The first and foremost important thing is to pick the right competitors other than every competitor for competitor analysis. Once you have picked the right competitors the next step is to fetch the keyword metrics of your competitors. This information can be the base of your online marketing efforts for your small and medium business.
The easiest and more workable method is to divide the keywords into groups. Each group will represent a respective service or product in your business niche. Further segregate these groups from high, medium to low competition keywords. This segregation will further be implemented, in next steps, into the on-page and off-page search engine
optimization of your website.
Competitor analysis data to improve on-page optimization
On-page search engine optimization is considered to be the 25% of all the search engine optimization done for an online business. There are many factors involves the on-page optimization. The core of the process is to optimize the web pages of your business website around better set keywords. These keywords can be listed with the help of many tools and methods like Google Keyword Planner and competitor’s keyword data.
As you have fetched competitor’s keyword data, it is time to compare respective web pages of your website with them. As the competitor is ranking for these keywords, it is a clear sign that these keywords matter. It is time to implement all or most important set of keywords into the content of your web pages. The keywords centric places on a web page are; H tags, Meta Title, Meta Description, on-page copy, image Alts, etc. In fact, if you have implemented the competitor’s keyword data on the respective web pages of your website, the chances to get better ranking and found by your prospects will increase to double. This is the most useful utilization of competitor analysis data on your website.
Link Types and TLDs
Back-links matters a lot when it is about off-page search engine optimization. The number of back-links generated for a website is equally mattered as the quantity of back-links. The most important factor to know while doing competitor analysis, what type of back-links were generated and what places where choose to generate the back-links.
SEO analysis tools can provide a wide range of competitor’s analysis data, but for this segment, you need to find out the type of links generated as well as the places picked to generate the link at. This data will be more useful to see the area your competitors have targeted. From the back-link type, you will be able to find the quality of the links generated. There are various types of back-links being generated for any website and the most famous are text-based, image base, form base, etc. In next step, we shall see what to do with this information.
Competitor analysis data to improve back-link profile
The back-link profile is all about how you are doing online marketing for your website. Obviously, the better profile will have its own benefits and vice-versa. As you have competitor analysis data and you can better see yourself the back-link profile of your competitors. It is time to improve your website back-link profile in light of this in-hand competitor analysis data.
It is time to follow the footsteps of your competitors to improve your back-link profile. Meet and then exceed the link types being generated by your competitors. The second factor that matters are the places where the back-links were generated. This is also known as the TLDs, top-level domains. The distribution of TLDs will help you reach more prospects from the targeted area of your business. If you are a local business, TLDs will be less important but in-case of countrywide business or global business, these TLDs matter a lot. Focus on the TLDs as well as the type of links to help improve your website backlink profile.
Future planning to exceed with better back-link profile
As you have utilized important segments of competitor analysis data with, it is not the end of search engine optimization. Search engine optimization is a process of frequent improvement. This improvement is to give better opportunities to your prospects to have better services or products.
From the competitor analysis data, you can better find out the trend of back-link generation. Being a smart marketer, it is wise to implement a better trend for your own website. It is not to copy the trend but to take the Pros and eliminate the Cons of the competitor as well as your own.
If you have utilized competitor analysis data previously, how did you do so? I find better opportunity we will try to include the steps in our suggested process.