SEO (search engine optimization) and Inbound marketing are seeming like two names of one thing. But this is not like that. The scope and outcome of both, SEO or Inbound Marketing, are entirely different from each other. As both have a different approach towards some specific goals, the importance of each methodology has its pros and cons. Today we will discuss the methodologies, SEO or inbound marketing, exclusively and extensively to find the answer to which is better for your business website.
SEO (search engine optimization) for your business website
Since the day businesses know about the ranking on search engines, search engine optimization become the necessity for the businesses to adopt the techniques to rank high and high in search engines. In fact, SEO (search engine optimization) is all about ranking a business website high into a search engine like Google, Bing and/or Yahoo. It is about 2 Billion people search solution of their day to day problems on a search engine having a belief that search engine will find the answer for them. This belief of the people on the search engine force businesses to rank high in the rankings of search engines for the most competitive keywords. To take the chunk of the traffic from daily 2 billion searches for their business, every business is struggling to get the highest rank in search engine.
The scope of SEO for your business website
Every activity done for SEO is only to optimize your business website for the search engine ranking. To get the maximum knowledge it is found necessary to have ample knowledge about the requirements given by the search engines. As there are 3 main search engines, Google, Bing and Yahoo so every SEO executive needs to have complete and updated knowledge about how to optimize a business website better for a search engine. As Google is the leading search engine, most of the rules set by Google are followed by their competitors as well. It is important to note that there are only two things which matter in the ranking of the search engines; on-page optimization and off-page optimization. A smart marketer in SEO will be one who has the updated knowledge about both the factors of SEO. If you are following the steps by full filling the requirement of a search engine, the chances are high to get a high rank in the search engine listing and to get a good chunk of daily 2 billion traffic.
Inbound marketing methodology for your business website
There are many businesses who got a lot of traffic but their business was not flourishing. The businesses were unable to convert that traffic into customers. Yes, even business website ranked 1st position in the search engine listing failed to get business.
It means getting high rank and more traffic is not enough for the business website. The other factor that is important for a business website is the conversion of the traffic to a customer.
Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
To win a conversion rate of 11.45% or higher, inbound marketing methodology is required to adopt. So, inbound marketing is all about winning higher conversion rate for an online business website.
Scope of inbound marketing for a business website
The beauty of inbound marketing methodology is, it starts to get the higher rank and higher traffic. Later, the other factors to increase conversion are included in the inbound marketing. The scope of inbound marketing is not limited to SEO.
The other reason which put inbound marketing over SEO, it is designed to cater the marketing funnel which is divided into 4 or 5 stages of buyer’s journey. By understanding the path of a buyer, it becomes more fun to adapt and design the campaign according to the level of the funnel. Components like, SEO, PPC, Blog, email marketing, social media marketing, etc. are all important and adopted to fulfil the requirement of the respective stage of the inbound marketing.
SEO or Inbound Marketing | Which is better for your business website?
The answer to the question should be clearer as inbound marketing is the most powerful methodology to adopt for your business website other than to stick to SEO only. The beauty of inbound marketing is that SEO is an essential part of the methodology at the very beginning of the inbound marketing funnel of buyer’s guide. To take your business website on the right path and to the next level ahead of your competitors, inbound marketing methodology is highly recommended.
What methodology have you adopted for your business website? If we found your points logical we will love to include them in our next article.