So, you’ve just launched a new business and you’re plucking up the courage to spread your marketing wings. But which avenue should you take? Social media? Ppc advertising? Email promotions, Content marketing?
The answer is simple: content marketing. As a start-up or small business, trying to figure out how to market yourself can be an incredibly daunting task. Content marketing allows this challenge to become a little easier by offering a multitude of benefits that can help drive more customers to your site and engage better with what you’re selling.
What is Content Marketing?
Content marketing creates relevant content for your audience, which helps them find what they need when they need it.
Content Marketing is creating high-quality content that’s been researched to be as accurate as possible and then publishing the findings on a blog or website in order to draw traffic from search engines like Google.
With content marketing, you can reach your target audience with the content they need when they need it most. This is much better than spamming them with irrelevant ads or sending out direct mailers because it shows that you know their interests and what’s relevant to them.
Content marketing doesn’t just help build brand authority, but it also drives traffic, leads and conversions. If done properly, content can serve as a search engine optimization tool to improve rankings on SERPs as well. Businesses of all sizes are beginning to understand its importance in building relationships with customers. For example, “60 percent of B2B marketers say blogging increases the number of opportunities (e.g., webinars and demos)” and “59 percent of CMOs think their companies will lose business if they don’t invest in content marketing,” according to the Content Marketing Institute. If you’re not sure why your business needs content marketing, here are a few reasons:
You know how the saying goes, “you get what you give”! Creating high-quality content is like giving your audience something they want. So, when you create content that’s of high quality, you build trust with your customers. And when customers think you’re trustworthy, they’re more likely to trust your product or service.
That’s why it’s so important to create high-quality content for your business – because it helps boost customer trust.
Boosting Your SEO Rankings with Content Marketing
Content marketing is the key to SEO rankings, conversion rates and customer engagement. With this ebook we will show you how content can help your business grow.
Content marketing is all about creating high-quality, relevant content that answers the questions your audience has. The more they read, the more likely it is they will perform a search query to find out what you offer at some point in their buying process.
When your site comes up first on a SERP (search engine results page) or when a blog post of yours pops up as a related link during an online search session – you’ll be able to convert those searchers into leads and customers. We all know the drill: higher organic traffic leads to more leads, which in turn leads to a bigger customer base. But how do you get more organic traffic?
It all starts with content marketing – creating high-quality, relevant content that answers questions your audience has and then sharing it on social media channels they frequent or through email campaigns tailored for them. You’ll be able to convert those searchers into leads and customers when they see your site come up first on a SERP (search engine results page) or when a blog post of yours pops up as a related link during an online search session.
Increase Conversion Rates
Of course, it would be great to rank high in the search engine rankings, but there’s another way content marketing increases conversion rates apart from SEO, it engages readers, so they want to engage you! According to a study conducted by HubSpot Research, companies using inbound marketing generated 55% of their leads from sources while only 5% came from search engines. Without content marketing, you’re relying solely on search engines to drive traffic to your website. However, if users do click on a search engine result and end up on your blog or website, it’ll be more likely that they’ll convert rather than search for another business that can meet their needs.
Maximizes Customer Engagement
The fact is with great content comes great responsibility-well not so much the “great” part but at least a little bit of responsibility in terms of getting the right information out there to the most people possible. One way content marketing increases customer engagement is by making sure you have someone behind each piece of written content ensuring that all articles, blog posts, videos and social media feeds are accurate. If you’re in the service industry, it’s important to use great care when crafting your content when providing answers for your customers. People like to ask questions when they feel like they’re not receiving quick answers or that their concerns aren’t being heard clearly enough. Content marketing increases customer engagement by answering these types of questions within an appropriate amount of time so there is no need for follow-up inquiries.
How can Outreach Bee help with your Content Marketing?
At Outreach Bee, we are both marketing and content writing experts! So, what better team is there than Outreach Bee to help with all of your content marketing needs! Our team has been in the industry for well over a decade with years of experience and plenty of knowledge. We know the best techniques when it comes to marketing your content in the best way possible. We are eager to impress every client and value your success as if it was our own, in fact, your success is also our success! To get started, be sure to contact us today!
Content marketing is vital to the success of any business. It can be used for everything from increasing SEO rankings, improving conversion rates and maximizing customer engagement-all while helping you grow your customer base. It’s the best way to create high-quality content that’s relevant to your audience. Ask yourself what they want or need when they come looking for it on Google! If this sounds daunting, don’t worry – we have a team of campaign management experts ready and waiting to partner with you so you can create an amazing content strategy tailored specifically to your business goals.