Introduction about TikTok Statistics
Nowadays, the word “TikTok” is more popular all over the world. It has taken the people by storm. ByteDance owns TikTok; it is a Chinese-based company. TikTok is one of the popular video-sharing platforms in the world, and it has merged with another popular video-based platform named Musical.ly in the year 2018.
Users on this platform are aged between 16 to 24 years. It is available all around the world through google play store and app store.
Are you thinking about adding TikTok as your social media app?. It is the right to use TikTok for your social media platform. The following TikTok statistics help you to start your business.
Let’s get started and see what TikTok Statistics say
1. No.1 Downloaded App In 2021
According to the research, TikTok is one of the most downloaded apps in the last year of 2020. It is one of the most downloaded apps on our globe. Within a short period of time, the app gets 1.9 billion installs and 738 million downloads.
2. 4th Most Free iPhone App Download
TikTok achieved the fourth most popular downloads on apple’s mobile platform in the year 2019.
3. Second Most Downloaded Mobile Application
According to the study results, TikTok was the second most downloaded app from the app store and google play store. In 2019, the app beat Facebook, Instagram, Facebook Messenger, YouTube, Snapchat, and Twitter from the google play store.
4. Available In 75 Languages Across 150 Countries
The TikTok advertisers can reach their audience across the world in more than 75 languages in 150 countries. It is one of the big reasons most companies promote and market their brand on TikTok.
- Of course, the most popular market in the world is china – they have over 400 million active users accessing the site on a regular basis.
- On the Indian TikTok market, there are 20 million regular users who use TikTok. In 2019 alone, the application has been downloaded over 190 million times than other exceeding countries download.
- In Thailand, the mobile app has been downloaded more than 10 million times.
5. 30 Million Monthly Active Users In the United States
According to the research, In Feb 2019, TikTok was the top downloading app in the U.S. TikTok helps high-school students to make their extracurricular activities. The trendy app TikTok has gained 375% of growth in the United States year over year.
6. Half Of The TikTok Users Are Under 30 Years-old
TikTok is more popular among teenagers and young audiences. The young social media users are the majority of TikTok users. 27% of TikTok users are aged between 13-17 years old, and 42% of users are aged between 18 to 24 years.
In the U.S, 64% of the apps daily active users are 10 to 24 years old. Most of the users are on mobile devices.
7. 2:1 Female To Male TikTok Users Ratio
Early in 2018, the data shows TikTok’s global users as 60% female and 40% male. An updated study shows that the users of female to male users are in the ratio between 2:1.
8. TikTok Stars Have Millions Of Followers
TikTok shows the top 25 accounts have more than 20 million followers, and more than 40 TikTok stars have more than 10 million followers. The big reason for this app’s success and popularity is its potential growth and the number of users and followers count.
9. Users Spend An Average Of 54 Minutes Per Day On The App
According to research from march 2019, the average TikTok user enters the app eight times a day and spends 54 minutes per day on the app. The most credit on this high-usage credit is TikTok “For You” feed.
Users spend more time on this page to see more engaging videos for other TikTok users. If you want to get more views for your videos, you can grow TikTok Views for your For You page. It helps you to make your account look more authentic and popular.
10. Top Tiktok Influencers Have More Than 16% Of The Globe Population
Influencer plays an important role in all social platforms; most people purchase their products through popular celebrities and influencer recommendation.
Based on the research, the top most 50 TikTok influencers are followed by more than 16% of the world’s population. The number represents the massive influence of TikTok creators.
11. 35% Of TikTok Users Participate In A Hashtag Challenges
Hashtags challenges are more and more famous on this platform. Moreover, 16% of TikTok users create challenges videos; it is more than one-third of its users count. 2.62 million TikTok videos have branded hashtag challenges.
12. 64% Of Users Use TikTok Filters And Lenses
TikTok offers many features for its users to make their videos more beautiful; one of the effective features is 2D, 3D branded lenses and filters.
More than 64% of TikTok users have tried to use these face filters and lenses for their videos.
13. TikTok Brand Takeover Ads Got 5 Million Impressions
Brand takeover ads are more costly on this platform; these ads appear when the app is opened. TikTok allows only one brand takeover ad per category per day. The ad placement costs are $ 50,000 per day.
According to the research, one brand takeover ads have five million impressions per day.
14. In-app Purchase Increase Dramatically
According to the study of TikTok revenue, the gifts, emojis, and extra in-app purchases grew 275% at the end of 2017 and 2018.
15. More Than 1000 Creator Marketplace Lists
Creator market place is needed for brands to search and connect with the platform’s top stars. This database includes a variety of filters to find the right and popular one. Now, more than 1000 TikTok creators have reached the top marketplaces.
16. TikTok Ads Price Range From $50-$150000
TikTok advertising is more famous, and it starts with a minimum budget of $50 at the ad group level. The most expensive ads on TikTok are brand hashtags challenges with a cost of $80,000-$1,20,000.
17. TikTok’s Third And Fastest Growing Market Is Brazil
Corresponding to the research, TikTok was downloaded 9.7 million times in Brazil in the year 2019. It is the fastest-growing market in terms of year-over-year downloads.
18. Highest Social Media Engagement Rate
According to the influencer marketing hub’s research, TikTok has the highest social media and followers engagement rate among 1,00,000 user profiles.
19. 40.3 Million TikTok Fans
TikTok is the most successful application in the world with 40.3 million fans.
20. 10,00,000 Daily Page Views
According to the research, the TikTok website has reached 10,00,000 daily page views in the year 2020.
Conclusion on TikTok Statistics
Finally, I hope you can understand the massive results of TikTok and its growth. It’s really helpful for your business and brand to get started on TikTok. Understand these TikTik statistics before starting your business, it really helps to reach your brand across the TikTok world.
About Author: Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.