In past, link-building strategies did not focus on quality, but the main focus was solely on the number of links. In the current time, link building strategy is quite different. While working on the link-building strategy, the first thing to keep in mind is that Link-building is not a day’s process as it will take time if you are doing it right. The quality and authority of the page which is used for building links play a crucial role in governing the ranking of your link in the search engines.
Industry approved 15 link-building strategies
In this article, you will see the 15 best link-building strategies which will be helpful for every marketer. Always try those strategies that work best for your business. Some of the best strategies are written below:
1. Do Logical Guest Blogging
To generate backlinks, the traditional method of guest blogging is dead. If you want to get a reward from guest blogging, you should be very authentic in placements and strategic in selection. The content that you are creating should be unique for other site and that site should be authoritative, relevant to you niche and can attract the audience easily.
So, if you do strategic guest blogging and choose blogs selectively, the chances are high that you will definitely get the reward like increase in traffic, qualified leads, and higher rankings.
2. Infographics | efficient link building resource
Creating meaningful infographics and distributing them to let them reach the masses is one of the great link-building strategies. Infographics The role of infographics is very vital as articles with infographics earn more links (approximately 178% more).
So, with the help of infographics, you will continually get quality links and will easily generate organic traffic for your blog without even asking. Hence, all these things make creating and distributing infographics a link-building strategy that no one wants to ignore.
3. Get Active on Social Media
Social media has brought a huge change in marketing, and if you use it wisely, you will get a lot of benefits for your link-building strategies. And for this, you have to be active on social media, and if you are not active, you are at a big loss. So for being active on social media, you should post new images, posts, and relative updates. With this, you will increase the engagement of your social media account. And if your audience will like it, they will share it to get more audience and more engagement.
4. Use Resource Links From Trusted Sites
It is recommended that you start using a trusted site for resource links. The guide created for the targeted audience is called a resource link. you can review the resource pages from big authority sites such as copy blogger, social media examiner, Jeff Bullas, Huffington post, entrepreneur, and Forbes while creating your own. If a top site from your related field has created a list of bloggers from the same field, the visitors of that site will be able to find what they want to see easily. From the perspective of the marketing team, a resource is a great tool. After you have created a resource, use email outreach to get links. After including the blogs, send simple emails to the bloggers who wrote those.
5. Leverage the Broken Links Strategy
This strategy can be the best method to choose if you are very busy and cannot write a blog or any guest post. It happens when you are a very busy marketer and have no time to write anything. That is the reason why B2C content marketers are struggling to create good and engaging content for their audience. Leveraging the broken links strategy, you have to find those pages with deadlinks that no longer work. Then replace those links with the link that have similar content on your site.
6. Grow Your Brand
Growing your brand is one of the top link-building strategies. And for it, natural links are used. A natural link is a tool must for every professional blogger, and it gives the due credits on its own. Your earning depends on the quality and type of your content, and you will get more attention if you blog consistently. So, if link building is part of your strategy, you have to be serious about blogging. And if you will do so, you will get more than 97 percent inbound links, and your search engine rankings will improve automatically.
7. Check Competitors’ Backlinks
Your rivals might be doing the right things if you find them ranking higher than you on the search engines. The best and the most powerful thing is to spy on your rivals to know where they are getting their links. Competitive analysis is highly recommended; it means that you spy on your rivals to know the keywords they are going after to get ranked, where they are getting their best links from and what techniques are helping them to be successful.
8. Replicate Your Competitor’s Best Links
Once you are done with the competitive analysis, you know the sources your rivals got their links from, now it’s time to ask yourself: how will you be able to copy their success? For instance, if you find many related blogs linked to their site, especially on the author’s profile, they benefit from the guest blogging. And if they are using networking and outreach to get the links, you will see links from the corporate sites. Finally, it is an indication that they are paying an editor or a columnist to place their links if you observe that the links are from high-value sites such as Huffington Post, CNN, Forbes, Entrepreneur, etc.
9. Create Link Building Roundups
If you are looking for the right links, then you have to give first. Link posts with your internal pages, link them with other posts and do not be selfish. In link-building strategies, linking roundups is a very powerful method that helps in networking. You have to create a blog post list from other professional bloggers and then link to their posts.
10. Keep Track of Your Backlinks
Instead of tracking status, many people spend their money and time to get new links. The issue that you will face will be that you will know whether to pause or build more. And it might be possible you will lose your links that are pointing to your web page. It is important to keep track of your backlines because by this, you will get control over the blogs and sites that link to you, and the owners will never remove your link from their page without informing you.
11. Establish Content Pillars
Always write the content that makes people think so then they will take your content seriously. The content that you are creating should be useful for them and encourages them to do something. Content is an essential component for your online business, and it does not matter what your business is about. It can be about selling digital cameras, eBooks, hard copy books, etc. Never bombard new blog posts constantly on them as it may not be useful because it will lead to overloading of information. So it would be good if you will create pillar content regularly.
12. Reclaim Links Through Social Mentions
In the world of social media and search engines, optimization link reclamation is a hot topic. Broken name drops and 404 links can be reclaimed that do not link to your blog. While fixing the 404 pages, point to those google analytics of these pages that people link to other active pages. And then, by fixing your broken page, you will reclaim your pages.
13. Earn Editorial Links
You have to provide value to create editorial links. It is the main thing Google is trying to do since the first google mobilegeddon, hummingbird, penguin, and panda updates. Editorial links are the most valuable links, and people run after them as they are free of cost as the sites do not want anything in return. To get editorial links, you have to create unique content so that people are compiled to link with it. If all the links you have manually built or acquired, it will be difficult for you to retain them and get penalized by google. To acquire editorial links, you should make a strategy for your blogging. Create such content which makes people go from one point to another. Try creating more tutorials and ensure that all the data you provide is accurate.
14. Curate and publish helpful resource lists.
One of the most useful sources for your readers from link-building strategies is the resource list, and in addition to this, they are great link bait. Always remember to keep your content to the point, so it is short and easy for other bloggers to directly link to it rather than creating content on their own.
15. Create case studies about your most impressive clients.
In the case studies that you write, if you present your clients in a good manner, it is guaranteed they will visit your site. But you must make an effort. By this, it indicates the companies that are aware of your best results, are passionate and have a good knowledge of the service and product you provide. It is also suggested to make the case study attractive by asking the write and point questions.