When it comes to your website or online business, it’s highly recommended that you consider the top link-building trends and best practices to stay ahead of your competitors. The SEO (Search Engine Optimization) landscape is constantly evolving, and having a quality backlink profile plays a crucial role in the visibility and organic rankings of your website.
With this in mind, we’ve outlined some of the key things you should know about link building trends going round and how they can empower you to come up with effective link building strategies for the sustainable growth of your website.
1. Partnering and Collaborating with Influencers is Still a Top Trend
Influencer marketing has gained immense popularity in recent years but is still one of the effective ways to build links and also market your products and services to a new audience. Partnering with influencers with a solid online presence and relevant audience can help you secure high-quality backlinks, which translates to organic traffic for your website.
You can collaborate with influencers in your niche to create content together, such as guest blog posts, interviews, or product reviews. In doing this, you will generate valuable backlinks from their websites or social media platforms.
2. Broken Link Building
Every website is looking for quality backlinks as they are one way search engines determine a page’s relevance. Having a good number of backlinks tells the search engines that the content is valuable. For this reason, no one wants to have broken links on their site.
Broken link building is still a top link-building trend. It involves finding broken links on other websites and offering an alternative link from your website. As indicated above, you will need to use SEO tools to identify broken links in your industry or niche and then create high-quality and relevant content that these sites would be inclined to link to.
You will then reach out to the website owners, notify them about the broken links, and suggest your content as a valuable alternative. This strategy can help you secure new backlinks while assisting website owners in fixing their broken links. It’s a win-win for all involved.
3. Creating Linkable Assets is Crucial
Creating linkable assets will drive traffic to your site, position you as a thought leader in your niche, and, most importantly, attract organic traffic to your site.
But which linkable asset should you create? Well, you can create numerous high-quality pieces of assets such as;
- Comprehensive guides and tutorials
- Useful tools and calculators
- Cases studies
- Lead magnets
You need to identify what works for your niche by studying your competitors. You can do this using SEO tools as Semrush Backlink Analytics tool.
4. Social Media Engagement is Vital
While social media links may not have the same SEO impact as traditional backlinks, they can still contribute to your overall link-building strategy. Actively engaging with your audience on social media platforms can lead to increased brand visibility, content sharing, and potential opportunities for others to link back to your website. Here are things you can do to increase social media visibility.
- Build a following – You must create high-quality content that people will want to engage with and share. Encourage social media users to share your content and provide easy-to-share buttons on your website to facilitate social media link building. Always include backlinks to your site.
- Engaging with influencers – Partnering with influencers can help you acquire backlinks. But you will need a budget for this. However, if you are a startup without a budget for link building, you can engage with influencers in your niche by commenting on their posts, mentioning them in your content, and sharing their content. As a result, you will build relationships with influencers and get them to share your content.
- Participate in social media groups and communities – Join groups relating to your niche or industry on social media platforms like P interest, Facebook, and Reddit. Participate in discussions by answering questions, posing questions, and sharing your content with the group. From this, you can build relationships with other members, and they might share your content with their followers.
- Using hashtags – Using relevant hashtags in your social posts can make it easier for people to find your content. You need to create a hashtag for your brand or campaign to help you reach a broader audience on social media.
5. Relevancy is the Key to Build Backlinks
When it comes to link-building trends, one of the most valuable and effective trends we will likely see is that relevancy becomes a more significant factor. Indeed, the importance of relevant backlinks has become more prominent than ever, and as a result of this, it’s critical to consider how you can build relevant and valuable backlinks for your website.
These should always be linked to keywords (ideally) that will boost your website’s own SEO performance. If you feel overwhelmed or unqualified, luckily, there are specialist link-building teams out there that can help with this goal.
6. Traffic is Crucial
Before creating backlinks for your website, it’s crucial that you’ve got high volumes of traffic in place for the chosen site. Indeed, publishing content on low-authority sites with minimal traffic will inevitably result in far poorer results from your link-building efforts. Businesses looking to promote their online standing will undeniably need an effective strategy in place.
7. Top-Quality Content is Crucial
In the past, it was common for websites looking to develop backlinks to publish poor-quality content just to get the backlink active. However, in this day and age, it’s become more crucial than ever for businesses to invest heavily in creating not just large volumes of backlink-building content but content of high quality.
This is a pivotal component of getting the content to rank on the search engines – which, in turn, can drive greater conversions and value to your own site as part of the link-building campaign.
8. Guest Blogging is on the Rise
This is a link-building trend that we’re likely to see go both ways: guest bloggers and the number of blog sites and websites that accept guest blogging posts and content will increase.
However, the most crucial thing to consider here is the importance of avoiding backlink farming networks and the like; indeed, blogs that have been created exclusively with the goal of offering backlinks to websites are likely to have a very poor reputation with the search engines – and partnering with such sites can actually harm your website’s SEO efforts, rather than boosting it.
We highly recommend that all businesses carefully consider where their content is being linked from; this can play a pivotal role in the overall success of your link-building campaign in the long run.
Fortunately, many great blogs and high-authority websites can offer a valuable opportunity in this regard; if you have been looking for a destination to publish effective, high-quality content, make sure you do a little research to choose a great destination from the get-go. This can help ensure your link-building campaign goes as smoothly as possible, offering a potentially valuable opportunity overall.
9. Long-Form Listicles Offer New Potential
This trend is something that’s being seen across the board with online content, not just for link-building campaigns. Nevertheless, it’s irrefutable that listicles are becoming rapidly more popular among online content marketing – and, as such, they offer excellent opportunities for websites to engage in link-building campaigns overall.
They’re incredibly easy to read and offer a huge amount of potential in many cases; as such, they might be just the solution that’s needed. What’s more, their easy-to-read nature makes them the ideal candidates for long-form articles, which, as explained by Learn Inbound, is one of the most effective strategies for creating effective SEO content overall.
10. SEO Tools Will Help
When it comes to effective SEO and link-building trends and strategies, one factor that we’re confident will play a significant role is SEO tools. Indeed, more and more people have been turning to SEO tools to help ensure their link-building campaigns are successful and effective, and it’s irrefutable that these could offer a great deal of potential overall.
SEO tools such as Moz could be the ideal solution for many people’s campaigns, offering valuable metrics, data, and suggestions to help ensure a suitable solution overall. As such, if you’ve been looking for ways to optimize your existing link-building efforts, we highly recommend giving some of the different SEO and keyword research tools on the market a try; it might just make a huge difference overall.
Point to Note
While including the above link-building trends will help your campaign, you must also ensure your site is mobile-friendly. Because mobile devices are a significant source of your traffic, link-building trends focus on optimizing websites and content for mobile users. Mobile-friendly design, fast loading times, and responsive user experience are crucial factors for attracting and retaining mobile traffic, which can result in more natural backlinks. You can use Google’s Mobile-Friendly Test Tool.
In addition, you must ensure that you use keywords in the anchor text when building backlinks. This will help improve the relevance of your website’s, helping your pages rank higher on search engines like Google.
If you’ve been looking for the best link-building trends, then it’s crucial that you consider the different strategies and solutions available to you. Indeed, link building is a vital component of effective SEO campaigns, and with this in mind, it’s critical that you’ve considered the most valuable SEO solutions to implement.
Now that you know all the coolest trends in the link building landscape today, why not get started with link building as soon as you can? Reach out to our team at Outreach Bee to discuss a suitable backlink building plan for you!