While Blogging Your Passion for Money Sounds Great in Theory, Here Are Some Things You Should Know in Practice
Blogging is the ultimate self-expression platform. It’s an incredibly simple way for you to get your voice out there on whatever topic you choose. In fact, if you just want to blog for fun, you can be up and at it within minutes.
However, if you’re thinking of starting a blog with the idea of earning significant revenue, things get more complicated. After all, if it were really that easy to blog for dollars, the blogging space would be even more crowded than it already is.
So, here are a few things to consider before you jump in with both feet.
Blogging Will Cost You Money!
Yes, it takes money to make money. So don’t think everything will be free. First, you need to spend money to get a domain name. You need to design and develop your site. If you’re a designer and developer, you can do that yourself, but you also need to host your site and pay for it. Sure, you can host your site for free, but if you’re building a money-making blog you probably want to use a better-performing, more secure service than you’ll find for no cost. While you’re host shopping, don’t forget to check what content management system they employ and make sure it’s compatible with your goals for the site.
So you have the domain, the design and hosting. Are you done? Sorry, but no; you’re just getting started! Now you need to build your brand and backlinks. You can be the most creative, colorful, eloquently expressive blogger on the web, but if no one knows you exist, you’re whistling into the wind.
To get noticed, you not only need to take full advantage of your social media platforms, but unless you have thousands of loyal followers already, you’re going to need to spend some money on backlinking. That’s the practice of getting other sites with higher traffic to prominently link to you. Not only does this provide you direct traffic, it also helps bolster your search engine ranking and thus makes it more likely that interested surfers will come across your blog as they wander the web.
Time To Blog!
Okay, so your site is online and ready to go, and you have a plan for attracting significant traffic. Now you actually need to fill your blog with content. Because you’re presumably passionate about your topic, blogging can be a lot of fun – but it also takes a good chunk of time, whether you’re starring in your own videos or blogging the old-fashioned way.
Creating articles, sharing them through social media, and responding to post comments all eat up time in your day – and you’ll be surprised how fast it goes. Realistically, you’ll probably spend four times as much time promoting your blog than you will actually blogging.
Is There Light at The End of The Tunnel?
Yes, if you put in the time and effort and you’ve got a well-liked, engaging blog that gets its fair share of traffic, it’s going to pay off for you in the end. But getting there is far more difficult than you might think as you browse other successful blogs. If you blog about something you love, you’ll transfer this passion to your readers; that’s what triggers them to follow you. Once you build your brand and an active audience, you’ll start to see all that hard work pay off! As you build your audience, you’re going to want to learn as much about them as you can. What are their favourite bloggers and social media personalities? Where do they spend most of their leisure time on the web? The more you get to know your audience, the easier it will be to attract like-minded people.
As you nourish your blog, it’s critical to keep an eye on where you’re spending your time. If you find you’re doing a lot of social media work posting, commenting and replying to comments, maybe you can delegate this task to someone who has more time and can still speak with your voice.
When Can You Expect To Make Money From Your Blog?
I know your end goal might be to make money, but first you need to earn trust and engagement with your audience. Put personality in your writing and find your own unique style. If you provide your readers with quality, unique content that they can appreciate, you will become an authority in their eyes, and you’ll be in a good position to make money. Here are a few more things you need to do
Display Media: Is your site generating visits? If you add display media (banner ads, video ads,) you’ll generate money from the people that visit your site.
Sponsored Content: Are you attracting followers? You can write sponsor posts for companies in your niche that are looking for bloggers like you.
Domain Authority: does your site have a good DA (domain Authority?) If not, that’s where backlinking can help you. Once you reach a solid DA, you can make some additional cash by helping other companies with their link building. Just make damn sure the companies you work with are employing good online ethical practices; if you get blacklisted by a major site, all your work will be for not.
Hopefully, this has opened your eyes a bit more to what’s required to create and maintain a top-tier, successful blog that actually brings in a good amount of cash. It’s not a cakewalk, but with proper planning and a solid effort on your part, you can make your premier blog a reality.
Have you made it in the world of blogging? We want to hear from you. Leave your words of wisdom below.