Given the surge in popularity of platforms like TikTok, Instagram reels, and YouTube shorts, it’s evident that people have developed a strong preference for video content (vlogging), especially shorter formats. Consequently, this trend raises the question: what is the current relevance of blogging amidst this video-centric landscape? Has video truly taken over the world, leaving blogs in the shadows?
Will blogs still exist?
While predicting the future may be uncertain, it is safe to assert that blogging is here to stay. Despite claims of blogs being dead that have circulated for years, they have proven their resilience. Even with the rise of YouTube, which was initially believed to spell the end for blogs, they continue to persist and are likely to do so for the foreseeable future.
However, it’s important to acknowledge that blogs have undergone significant transformations over the years. Gone are the days when they resembled personal journals. Today, blogs have evolved into something entirely different. For instance, reading a business blog won’t entail finding trivial details like the CEO’s dinner menu. Instead, they now emulate digital newsletters – polished, focused, and considered integral pieces of content within a comprehensive marketing strategy. It is precisely this adaptability that will allow blogs to weather the storm once again. As the landscape evolves, so will blogs, ensuring their relevance in the ever-changing digital world.
How will blogging change?
In several distinct ways, the future of blogging holds significant changes
- Firstly, with the increasing popularity of generative AI, storytelling will take on even greater importance. This shift in the landscape will require bloggers to adopt more compelling and engaging narratives to capture their audiences effectively.
- Secondly, blogs are set to become instrumental tools for building and maintaining personal brands. As this trend gains traction, establishing oneself and making a name in the blogosphere will undoubtedly become more challenging. Bloggers will need to focus on distinct niches and unique voices to stand out amidst the growing competition.
- Lastly, the transformation of blogs into digital publishing businesses appears to be on the horizon. This metamorphosis will lead to a more sophisticated and professional approach to content creation and distribution. Blogs will evolve beyond mere casual platforms and become entities with a strategic vision and structured publishing goals.
Now, let’s delve deeper into each of these points to gain a comprehensive understanding of the future prospects of blogging.
Generative AI: Why write it yourself?
Undoubtedly, the buzz around the topic is ubiquitous, with discussions about AI-generated content becoming more common. Whether it’s through ChatGPT or other AI systems, distinguishing between content created by AI and humans has become increasingly challenging. While certain indicators may still reveal AI’s involvement, it’s crucial to recognize that the technology is still at a nascent stage, leaving room for rapid advancements in the future.
Indeed, Google aims to address the issue of AI-generated content, but its algorithm is also in its infancy, necessitating a considerable amount of time before human-made content takes precedence. Nevertheless, there exists a gray area when considering content written by AI and subsequently modified by humans – can it still be considered human-made? The lines are somewhat blurred.
However, amidst this evolving landscape, one certainty emerges: AI-powered tools will likely make it more accessible for people to embark on their blogging journeys. As technology advances and becomes more user-friendly, aspiring bloggers will find it easier to create and publish content, contributing to the growth of the blogging community.
AI can’t fake human experience
In light of the increasing amount of generated content, the significance of storytelling is set to grow. However, you might be skeptical at first. You may question whether people truly desire to read stories, given their preference for watching videos. It is true that video content (vlogging) can feel more genuine and authentic, which contributes to its popularity.
Yet, this should not deter you from embracing storytelling in your blogs. By incorporating personal anecdotes, experiences, and insights, you can infuse your content with that sought-after sense of authenticity. This, in turn, will foster trust and form a strong bond with your readers. The ultimate result? An engaged and dedicated audience leads to the success of your blog.
Personal experiences align with Google’s preferences
Not only does sharing personal experiences benefit your readers, but it also aligns with Google’s preferences. In fact, Google has expanded its E-A-T system, adding an extra E, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
These raters play a crucial role in assessing the helpfulness and relevance of your content. If your content passes their evaluation, congratulations are in order! Your rankings may experience an upward trajectory, making it easier for people to discover your website in search results. Given the preference for vlogging, we discussed earlier, consider incorporating a few videos into your posts. If these videos enhance the relevancy and helpfulness of your site, it becomes a win-win situation for both you and your audience.
Creating a blog is a straightforward endeavor; however, achieving widespread popularity has become considerably more challenging. Just take a look at the numbers. According to Web Tribunal, “there are more than 600 million blogs out of 1.9 billion websites in the world. Their authors account for over 6 million blog posts daily, or over 2.5 billion annually.” This staggering figure indicates that approximately one-third of all current websites are blogs, making the competition immense!
In the past, crafting a series of 10 to 15 quality blog posts could secure decent rankings for target keywords across many niches. Nevertheless, times have changed, and now it is imperative to identify and focus on a specific niche, followed by the regular publication of even more exceptional content. Visuals, such as photos, images, infographics, and videos, also play a crucial role. Thus, the path to becoming a successful blogger has become increasingly challenging, especially when you are working alone.
Now that you’ve learned about the importance of vlogging, it’s time you take care of your SEO as well. Our customized SEO Outreach Strategy will help you empower your Business to conquer the digital landscape. So, get in touch to discuss the details.