AI search is rewriting the rulebook on online visibility, and it’s doing so with alarming speed. What feels like a mere tweak to Google’s algorithm—the shiny new AI Overview—is actually a tectonic shift. Suddenly, clicks are vanishing, ad placements pop up in unexpected places, and both SEO and paid teams are left staring at half […]
You can feel it in your ad account the way you feel a storm coming in your knees. CPCs are up. Competition’s prickly. Targeting is smarter but also… moodier. And yet—if you squint—2025 is not a doom-scroll year for PPC. It’s a recalibration year. PPC keyword cost is rising, sure, but so is the signal […]
SEO and pay-per-click advertising (PPC) both have their own power plays in the digital marketing arena. SEO lays the groundwork for organic discovery, while PPC slings targeted ads to primespot audiences. Individually, they’re formidable. But the real magic happens when you let them tango together. Think of SEO as planting perennial flowers—slow to bloom but […]
Growing your business cannot be done overnight. It is not a leisurely walk in the park, and there is no magic formula. Based on your needs, you need the best marketing strategy that would fit perfectly with what you want to achieve. These days, there are tons of types of marketing strategies you can rely […]
