There’s a quiet revolution unfolding in search ranking, and it comes with a neat, almost obvious idea: stop making models do work they don’t need to do. BlockRank, a new approach from Google DeepMind, does exactly that. It’s an evolution of in-context ranking (ICR) that makes sophisticated semantic search not just powerful, but practical for […]
Mozilla isn’t chasing the flashy new AI browsers. Instead, it’s quietly giving people a new choice inside the browser they already use. Firefox now lets users switch their search engine to Perplexity, an AI answer engine that returns conversational answers with citations rather than a list of links. What this change actually does Turn it […]
Google may have to shake up its search engine in the UK so people really get a choice over which search tool they use. This comes after the Competition and Markets Authority granted Google “strategic market status” under a new law that took effect in January. Sounds technical? Sure. But it could reshape how you […]
DNA sequencing has reshaped biomedical research. It’s how doctors track down rare hereditary disorders. It’s how tumor mutations get pinpointed, molecule by molecule. And when the pandemic hit, next-generation sequencing let labs around the world decode and monitor the SARS-CoV-2 genome almost in real time. Yet there’s been a snag: billions of genetic reads scattered […]
It’s not every day that the digital marketing landscape shifts beneath our feet. But here we are, standing on the cusp of Generative Engine Optimization, or GEO—what many are calling the next evolutionary leap beyond traditional SEO. If you’ve spent years chasing that number-one organic link, buckle up. The goalposts have moved, and this time, […]
New research from BrightEdge reveals an intriguing shift in how Google’s AI Overviews (AIO) lines up with traditional organic search results. The headline number is clear: 54% of AI Overviews citations match pages that already rank organically. That leaves 46% that don’t. So what does that actually mean for SEOs and publishers? Let’s unpack it. […]
A click. A snippet. A glimpse of an AI Overview at the top of search results—that’s the new battleground for attention. Everyone’s heard that schema markup can nudge search engines, but does its quality really move the needle on AI-powered snippets? To find out, we ran a simple, controlled experiment—and what unfolded was as clear […]
Brave has just launched Ask Brave, a new feature blending the speed of traditional queries with the depth of AI-driven answers. It’s a bold move to poke at Google’s monopoly. You type a question, and you get more than just links—no more switching between tools or toggling tabs. Ask Brave lives in your browser, ready […]
Ever found yourself endlessly scrolling through text results, wishing for a spark of creativity? Google’s AI Mode might just have the answer. It’s shedding its text-only skin and embracing a richer, more visual personality—especially when you’re hunting for that dream lamp or perfect pair of sneakers. A Fresh Take on Search Imagine asking for “modern […]
Marketers, brace yourselves. Google is overhauling its Misrepresentation policy to crack down on pricing tactics that mislead users. It’s a move that feels long overdue—especially if you’ve ever felt blindsided by hidden fees or ambiguous trial offers. Now, advertisers must get crystal clear about what customers will actually pay before and after they click “buy.” […]
