Local SEO

Why Local SEO Tactics Fail: Lessons from Yext’s 8.7M-Search Study

A recent dive into 8.7 million Google search results by Yext reveals a truth many marketers quietly suspect: local SEO tactics can’t be copy-pasted from one business to the next. Their Scout Index analysis zeroes in on what actually boosts visibility in Google’s Local Pack—not just a business’s overall map pin. Spoiler alert: reviews dominate, […]

Local Maps SEO: Unlocking Visibility and Driving Local Traffic for Your Business

Local Maps SEO refers to the optimization applied specifically to improve a business’s visibility in relevant local search results (on Google Maps specifically). As consumers turn to their mobile devices to search for nearby services more than ever, Local Maps SEO has become essential for businesses that rely on local customers. What is Google Maps […]

Everything You Need to Know About Local Business Maps: From Listings to Optimization

In today’s digital age, more and more consumers are turning to their smartphones for information about local businesses. If you’re not yet taking advantage of local business maps, you’re missing out on a huge opportunity to reach potential customers. In this blog post, we’ll discuss everything you need to know about local business maps: from […]