It’s a strange time to be online. If you look back just a few years, cybersecurity felt like a technical problem—something for the IT department to handle with a good firewall and some antivirus software. But lately, it’s started to feel a lot more personal and, if I’m being honest, a bit exhausting. We’ve moved […]
The digital landscape isn’t just a place we visit anymore; it’s the very air our gadgets breathe. You’ve likely heard the term “IoT” or “Internet of Things” tossed around in tech circles or seen it slapped onto the box of a new “smart” toaster. But what does it actually mean for you in your daily […]
The end of the year usually feels like a marathon run through deep snow. You are juggling holiday campaigns, finishing annual reports, and trying to squeeze in a few days of actual rest. But there is always that nagging weight in the back of your mind: January is coming. While everyone else is toasting to […]
You know that feeling when you’re staring at the Google Search Console (GSC) Performance report? Maybe you’re wrestling with five different filters simultaneously—say, a specific country, desktop traffic only, a custom date range, and pages that just happen to have the word “product” in the URL. It’s a proper headache, isn’t it? It’s not just […]
It’s not a question of whether ads will appear inside ChatGPT anymore. It’s about when, how, and what form they’ll take. Since launch, ChatGPT has become a near-ubiquitous tool—hundreds of millions of users play, test, and rely on it. But behind that popularity sits a harsh truth: running those conversations costs an enormous amount of […]
In a media environment where consumers scroll, skip, or outright ignore traditional advertising, video ads have emerged as one of the most powerful channels for marketers who want true engagement and measurable results. While the format is compelling on its own, the addition of machine-guided intelligence — analyzing behaviour, optimizing content, and automating decisions — […]
You’ve seen the headlines. Large language models are powering chatbots, drafting emails, even writing entire reports in seconds. It feels like the productivity revolution is right around the corner. But right now? It’s hitting a wall. Everyone’s pouring money into bigger GPUs and fancier prompt engineering. Yet the real snag has shifted downstream, to the […]
Some updates land with a thud. This one feels like a door quietly opening. Google has confirmed that AI Max for Search runs without conversion minimums, and for scrappy advertisers—startups, niche products, local heroes—that’s a big, breathable sigh. No more staring at an empty conversions column and wondering if you’re locked out of the smarter […]
A recent LinkedIn study landed like a splash of cold water: in the era of AI hype, we still lean on real humans first. It’s refreshing—almost comforting—to see that, despite the shiny promises of algorithms, a trusted colleague’s two cents still holds more weight than a chatbot response or a Google search. Professionals crave human […]
Given the surge in popularity of platforms like TikTok, Instagram reels, and YouTube shorts, it’s evident that people have developed a strong preference for video content (vlogging), especially shorter formats. Consequently, this trend raises the question: what is the current relevance of blogging amidst this video-centric landscape? Has video truly taken over the world, leaving […]
