Businesses are being enticed by Nano Influencers more and more thanks to the promising marketing results they produce. They often have a very limited following, but it is usually targeted towards a specific niche or industry that your company operates in, which is why marketers love them so much!
Since influencer marketing has become such a huge trend in today’s society, this new form of Nano influencing is an excellent way for companies to get their branding efforts noticed without spending thousands on advertising. Regardless of whether you’re working with Instagrammers, bloggers, or YouTubers; Nano-influentials can be found in almost any professional category that you desire.
What are Nano Influencers?
Nano Influencers are micro-influencers who have a following of between 1,000 to 10,000 people. They’re not as well known as their mega counterparts (those with over 100,000 followers) but they’re still passionate about the brands that they work with and are more likely to be active in engaging with your company’s social media platforms. These influencers are perfect for small businesses or start-ups that might want to increase awareness without having to spend too much money on marketing campaigns. But what is it like working with Nano influencers? Let’s explore some pros and cons of utilizing them for your business!
There are many pros that these smaller influencers have to offer for your business. Let’s check out just a few of them!
They’re more affordable
Because Nano influencers have a smaller following, they’re often more affordable to work with than mega influencers. This makes them a great option for businesses that are on a tight budget.
They have high engagement rates
Nano influencers generally have high engagement rates because their followers are more engaged with their content than with content from mega influencers. This means that you’re more likely to see a positive return on investment when working with them.
They have niche audiences
Unlike mega influencers who have large, general audiences, Nano influencers typically have niche audiences that are interested in specific topics or industries. This makes them a great option for businesses that are working on a specific campaign and want to reach their perfect target audience.
They’re more active on social media
Because Nano influencers don’t have as large of a following, they tend to be more active on social media than mega influencers. This means that it’s easier for businesses and brands to build strong relationships with these influentials because they’re willing to communicate and engage with them frequently.
As with most things, Nano-influencers come with certain downsides that you should be aware of. Afterall, it would be rather biased of us to not share these with you!
Potentially Less Clout or Trustworthiness Than Larger Influencers
While Nano influencers still have an impact on consumers, some studies show that they don’t have the same level of influence as mega influencers do which can make it difficult for your business to build trust with potential customers.
They Might Not Be as Experienced
Because Nano influencers are still in the early stages of their career, they might not have as much experience working with brands and businesses. This can lead to some issues when it comes to producing quality content or fulfilling campaign goals.
Their Audience Might be Smaller
While Nano influencers do have high engagement rates, their audiences are typically smaller than those of mega influencers. This can make it difficult for businesses to reach a large number of people with their campaigns or messages.
Which Platforms Can You Find Nano-Influencers On?
When it comes to platforms used by nano-influencers, there is a long list of them. The main ones used are Snapchat, Instagram, YouTube and blogs. This gives a great way for companies to be able to connect with a nano-influencer that is relevant to them. The connection can be made by looking at the social media platforms that the nano-influencer uses and finding one that has a similar audience or interest as the company. A company could also look at specific hashtags that nano-influencers are using as this will give an indication of the areas, they are interested in.
Should Your Business Work with Nano-Influencers?
So, should your business be working with Nano influencers? The answer is definitely yes! Nano influencers offer many benefits that can help your business increase brand awareness, gain more exposure, and even get more conversions. They’re also great options for businesses that are just starting out or don’t have a lot of money to spend on marketing campaigns. While they do have some downsides, working with Nano influencers is still an effective form of social media marketing.
Why Are Nano-Influencers Becoming the Next Big Thing?
Nano influencers can offer a more personal touch when it comes to marketing. They aren’t as busy as mega influencers, so they have time for 1-on-1 chats with brands and businesses. This would then lead to a more long-term relationship that is beneficial for both sides. Also, because of the fact that nano-influencers have such a close relationship with their followers, they are more likely to trust the recommendations made by them.
When it comes to content, Nano influencers are great at creating authentic and interesting content. Because they have smaller audiences, they are able to connect with their followers on a deeper level which then allows them to produce better quality content. In comparison to mega influencers who often rely on sponsored posts and collaborations, Nano influencers are less likely to do this as they want to maintain the authenticity of their account.
What Should Companies Tell Nano Influencers During a Collaboration?
When working with nano-influencers, it is important that the company provides them with clear guidelines on what the collaboration will involve. They want to know what they are expected to do, how long it will last for and any other requirements that might need to be met by them. This means that there won’t be any problems when it comes to producing content or fulfilling campaign goals which can happen with mega influencers.
Get Connected with a Nano-Influencer Today via Outreach Bee!
If you are ready to watch your business grow in all kinds of ways by collaborating with a Nano-influencer, contact our experienced influencer connection team at Outreach Bee today!