Micro influencers have been gaining a lot of attention lately, and for good reason! While celebrities and social media influencers might be the ones who get the most attention on social media, there are also millions of micro-influencers who could secure a much higher ROI for your company’s efforts.
In this article, we will explore what micro-influencers have to offer and why your business should be working with one already!
What are Micro Influencers?
Micro influencers are people who have a small but engaged audience on social media. They can be popular bloggers, Instagram stars, or YouTube personalities with anywhere from 10k to 100k followers. Unlike traditional influencers, they don’t need millions of followers in order to make an impact. There influencers typically focus on building relationships with their audiences instead of pushing the latest product or trend which makes them perfect for marketing your brand!
Are Micro Influencers New?
Micro-influencers are not new – they’ve been around for years and most successful brands use them in some way. But now with more attention being paid to this underutilized resource, you might find that Their reach is much cheaper than it used to be (especially if you compare it to hiring a celebrity for an endorsement).
6 Reasons Micro-Influencers are Better Than Other Influencers
You may find yourself wondering how someone with a smaller audience could benefit your business more than a larger influencer, such as a celebrity. However, there are in fact many reasons businesses are choose micro-influencers over mega-influencers, so let’s check out just a few of the benefits of working with these smaller influencers.
They Have High Engagement Rates
One of the main reasons businesses should work with micro-influencers is because they have high engagement rates. Engagement rates are the number of people who interact with a post, either by liking, commenting, or sharing it. They typically have much higher engagement rates than traditional influencers, which means their posts are more likely to be seen by people who are interested in your brand.
They Cost Less
Because their follower count isn’t as high as celebrities or social media influencers, micro-influencers don’t command such high prices for campaigns. For example, if you were looking for a celebrity endorsement on Instagram, it would cost you $6k – $8k per post! That’s not the case with these influencers. While they can still command a high commission for their work, most times it’s less than half of what you would pay a celebrity or social media influencer.
They Have a More Personal Connection with Their Audience
If you’re looking to market your brand to a new audience, micro-influencers are the way to go! Their followers tend to be more niche specific, which means that those audiences are much more likely to take interest in your products or services as well. In some cases, they may even hyper-target past customers who follow them on social media! That makes them perfect for retention marketing as well as acquisition marketing.
You Can Reach More Targeted Audiences
You can reach more targeted audiences with micro-influencers. Micro-influencers often have niche followings, which means they are able to target specific audiences. If you want to target a new audience who might not have interacted with your brand yet, micro-influencers are the way to go. No matter your niche, there are micro-influencers out there that can help you, whether it be crafts, cooking, sports, or anything else!
They Can Help with Retention Marketing and Acquisition Marketing
Micro-influencers can also help you with your retention campaigns because they already have an established relationship with your company and its customers. This allows them to target past customers as well as new potential customers who see their posts on social media. They also make great acquisition marketers because they can help bring in new customers by posting on their own accounts! And not only do these influencers make great marketers, but they also provide content for you to use on your social media and website copy.
They Are Less Likely to Burn Out
There are just so many people trying to climb the social media ladder at the moment! Influencer marketing has exploded in recent years, but that’s left many influencers burnt out and exhausted from trying to maintain their follower count at all times. When you work with micro influencers, however, it’s not as hard for them because their following is usually smaller and more niche specific. So, you don’t have to worry about them getting tired of promoting your brand or product!
Can You Work with Multiple Micro-Influencers?
Absolutely! You should consider working with multiple micro-influencers. Just like you would with a traditional influencer, it’s best to work with multiple micro-influencers in order to reach more people. Not only will this increase your chances of conversion, but it’ll also help you diversify your marketing efforts!
Which Platforms do Micro-Influencers Use?
Much like other kinds of influencers, micro-influencers are spread out across many platforms. In fact, some of these influencers may be able to promote your product across multiple platforms, as long as they have an audience on multiple sites or social media platforms.
You can find these influencers on Instagram (both personal accounts and business profiles), YouTube (personal channels only), Twitch (gaming streams) Twitter, Snapchat, and Facebook. While there are also many other sites that you will be able to find them on, the ones mentioned are the most popular micro-influencer platforms and websites.
Get Started with a Micro Influencer via Outreach Bee Today!
If you have made it this far in the article, hopefully we have convinced you that working with a micro-influencer is certainly the right choice for your business. While you could try scouting and vetting them yourself, this process is time-consuming and often inefficient. If you run a business, don’t waste time finding the right micro-influencer yourself! Instead, trust the expert team at Outreach Bee with years of experience in the influencer industry. Thanks to our huge connections, we can hook you up with the best micro-influencers for your niche and industry. Contact us to get started today!