Manual Link Building: What is it & Why You Need it

Manual Link Building What is it & Why You Need it

There are many different ways to build links: some of them will work and some won’t. This is because Google and other search engines keep their algorithms updated and use that information to determine which websites should rank higher in the results for a particular keyword.

With manual link building, you can choose how it’s done and who gets the credit (or the blame). It might seem like a lot of work, but if you want your site to rank highly in SERPs (search engine result pages), you’re going to have to put in the time and effort required. There’s no way around it!

In this article, we will explore the benefits of manual link building and how it can help your business.

Difference Between Automatic & Manual Link Building

You may have heard of both manual and automated link building, but do you know the difference between these two strategies? Let’s explore the difference.

Automated Link Building

Automated link building is a technique that uses software programs to create links for your site automatically. This means that you don’t have any control over where these links go or what they look like; it’s all up to the program itself. Advantages include not having to spend time manually creating content; however, there are also disadvantages such as potential spamming (which could lead to penalties) and losing control over which sites your website appears on (since many bots are being used).

Manual Link Building

By contrast, manual link building is a technique that requires effort on your part. You have full control over who you choose to build links for you and how those links are created. This allows people to select relevant sites for their site’s particular topic, as well as specific keywords so it looks natural when seen by search engines. Disadvantages include the amount of work involved in this process but there are benefits too, such as gaining more control over your online business.

Why Manual Link Building is Better Than Automated

Having taken into considerations the ups and downs of both link building techniques, you may be unsure which technique is best for your business. However, the solution is rather obvious if you think about it.

While some businesses may attempt automated link building to accelerate the link building process, the risk that comes with this is simply too large and should, for this reason, be avoided, especially by small businesses.

Automated link building is something that many people do when they want to quickly build links to their site. There are a lot of different tools and techniques out there, but none of them will work if you don’t have the patience for it. The best thing about manual link building is that you can control every aspect and know exactly what’s going on with your site because it’s all in your hands.

The risk with automated link building is that sometimes these programs may be linking to spammy sites or other types of websites which could hurt your business in the long run. This type of strategy should never be used by beginners who don’t understand how this process works. If you’re looking for a safe way to get better results, try out some manual link building techniques and see if they work for you!

Best Manual Link Building Techniques

When you first begin with a manual link building strategy, you may find it difficult to start. Thankfully, we have compiled a list of the best manual link building techniques to get you started on the right foot.

Build Relationships

Building relationships with other information sources (channels) is an organic way to receive many highly targeted backlinks from credible sources. The key is maintaining the relationship: offering value (e.g., social shares and comments), and staying top of mind (e.g., linking back to their content when relevant).

If you have something to offer others, they may be willing to direct their audience to your website. That being said, remain friendly and help out those who could potentially help you in return!

Writing Testimonials

Anybody that owns a business knows the importance of excellent online reviews. Reviews are often the first thing a potential client will read about your business, and that explains why business owners will do practically anything for as many 5-star reviews as possible.

You can take advantage of this by offering testimonials of services and products you have used in return for a backlink to your site. Unless you leave the testimonial on a huge site like Amazon, the site owner will likely have no problem with you include a backlink to your own website in your testimonial. This is a free and clever way to link back to your website on other company websites.

Guest Posting

Guest posting is the best way to get backlinks. But there are limitations, and you need to be careful about how much time you spend on guest posting. If you’re not careful, it can actually hurt your site instead of helping it.

Guest blogging is powerful because links from high-quality sites help build trust with search engines like Google and Bing. It also helps establish yourself as an expert in your field by having content published on other sites which will then send traffic back to your site or blog post when they link to them in their articles or blogs (this process is called “guest blogging” for a reason).

Network with Influencers

In the age of social media, it’s easier than ever to find influencers for your brand.

Just look at Instagram or Twitter and you’ll see a number of people that have built a huge audience by promoting other brands. While most influencers will charge you if you want them to link back to your website in one of their social media posts or videos, you can occasionally find social media influencers who are willing to promote your business with a link to your website in exchange for merch or another perk that you may be able to offer them.


In conclusion, there is no doubt that manual link building is the way to go to get your business seen by a wider audience. If you are ready to get started with manual link building but time restraints are holding you back, be sure to check out Outreach Bee’s link building services that can take the weight off your shoulders as you watch your website traffic grow!

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