It’s indeed difficult to think of innovative strategies for the growth of the business. It’s particularly hard when your rivals try the very same things. Yet you have to set yourself apart. This does not help you break out of the same outdated business practices. Using new paths is among the most straightforward approaches to draw future customers. It is where live video marketing joins the action. Slowly but gradually, live streaming has become the foundation of online streaming marketing. It’s no mystery that videos produce lots of traffic, shares, and interactions throughout.
Users now stream millions of minutes of content every day on sites such as YouTube and Facebook. Whereas pre-recorded content still consumes space, live footage finally caught up. You can’t afford to risk waiting to begin utilizing live video marketing much longer. You can’t afford to risk waiting to start accessing live video much longer. Fortunately, there seem to be a couple of businesses that already pave the charge through live video marketing.
Live video marketing | The Types
You first have to consider what type of video content you will include in your Live Video Marketing strategy and why before going to film it. Actually, you must know which type of videos, you are going to share online. Personalized messages type videos, augmented reality type videos, live streaming videos, explainer videos, animated videos, etc. are some of the important types. Which one you are going to choose to accomplish your live video marketing goals? Once you decided on the type of video you choose then it will be much easier to design the content for the type of video you choose.
Social Media Video Strategy
Creating and sharing videos onto social networks will also help push you forward into the current marketing objectives.
For instance, if you aim to attract more customers to install an eBook through live video marketing, you may be able to make a quick teaser or even how-to video or share the proper link to the homepage of an eBook to the social media post.
Let’s dig deeper into some social media networks through quality standards.
Instagram & Facebook live video marketing
Ensure the video operates with sound or without sound especially on Instagram and Facebook. BuzzFeed is really the king behind silent auto-play — only check at their profile on Facebook. The explanation of why the silent auto-play approach works very well is due to the increase in smartphone video views as well as the manner people click through social networks or consume content. You must consider working to create a silent auto-play video while working on your live video marketing plan.
Live Video marketing | How to start your campaign?
Do you want to post your videos on social media? Whether taking images is a professional or creative pursuit, it is one of the solid tools that established photographers can utilize for their work promotion. Some of the ways that are helpful for you are here.
Plan your video
Before setting up, recording, or editing any content, you should make a start with a conversation about the objective of your video content. The content of the video must be attractive that can grab the attention of the viewers. By using this platform, you can be able to connect with other videographers, get potential customers, attain publications, offer and get feedback to modify your practice. There are some important points you should keep in mind to promote your videos on social media. Some of the points are given below
Define your niche
Social media gives you space to build and describe your brand’s aesthetics for live video marketing. Utilize your skills to showcase an image that revolves around a central theme in your task. You should choose a subject such as sports, people, fashion, food, travel, and architecture. Your particular style like minimalist video, film, or black and white video is vital in this regard. With the help of a cohesive style or a subject, a photographer keeps them coming back for more.
Choose a Cause for video production. You should be clear about your aim whether you are making a video for fundraising, charity cause, or commercial purpose. After, this you need to work for your objective. Video production is an art. It needs to present the image or picture in the proper manner that is sure to enhance the attraction for the viewers as well.
Add call to action
Do not forget to include calls to action in your videos. If you need someone to follow you on social media or visit your website, it is important to let them. Speaking in the video can instruct viewers to take the desired action. You can include also a text in your videos that can link your website. This is the right way to encourage you to check it out for more information.
Customers will enjoy your videos if they are in suspense about what to do after they watch it. You may be pouring money and time down the drain. Including a call to action is easy and offers a spark to the conversation.
How to present the videos?
A presentation is the most important feature of everything. There are four main types of videos like inspirational, persuasive, demonstrative, and informative. Picking the right form to present the video ensures that you will be the winner with your video presentation.
Start your video with a bold statement because it captures the attention of your audience right from the get-go. This statement offers something slightly unusual and maybe even a little controversial. You need the statement to make people sit up and take notice of it. Similarly, background effects and music are the right tools to attract the audience. So, you must choose some unique things.
Optimize videos with SEO content
Do you know that Google indexes all videos on YouTube? When a person searches for your particular phrase and brand, you have the opportunity to show up multiple times in the same search. To optimize your video, you need to add some keywords in your video descriptions. Include some shortened links with calls to action. It encourages people to visit the landing page and site or landing with a special offer.
Are you aware that the very first social media to introduce silent, auto-play videos was Instagram? That really is true! Shortly afterward, Facebook adopted the suit, so it’s fair to say preparing of that form of videos while planning and/or creating live video marketing strategy as it is really the way forward. Trying to catch someone’s interest so quickly without any sound seems somewhat overwhelming.