Content Optimization Strategies
As you put your foot into content writing, you must understand that content without SEO strategy is wasted energy and time. Given that there are hundreds and even thousands of blogs being published these days, getting a chance to rank without knowing the best content optimization strategies will be remain elusive. This article will provide some tips on how to optimize your content.
Many bloggers and content writers see content optimization as a very hard thing. This is not necessarily the case. You do not need the services of a professional in order for your website to find its way to the first page of Google. With these simple and easy to follow strategies, even a beginner can put his web pages on the first page of SERP.
Write quality content
Content optimization begins with the kind of content in question. Great content is essential if you want to start ranking fast. Great content is what separates mediocre websites and serious websites on the internet. Google bots will then rank those serious websites higher than those whose content has been copy-pasted from other sources.
The content you write for publishing needs to be relevant to your readers’ issues. It must be able to provide solutions, give guidance and provide something new. If your website is designed to provide product reviews, for example, make sure that the reviews you write relate well with the product. It is not compulsory that you must have used the product in order to write a review of it, but with the help from those people that have used the product; you can get great information to write.
Post new content
SEO gurus recommend that any blogger should keep updating his site with new posts regularly. Search engines are more attracted to those sites with fresh content as compared to those that take too long before posting content.
Apart from search engines, your readers will also love your blogs if you keep updating them with new and fresh content on a regular basis. Fresh content has been credited with building quality mailing lists for many bloggers, as most readers will want to be updated of new stuff on your site.
Use the h-tags
H-tags simply refer to the headings and subheadings when it comes to writing. It is believed that search engines have a higher affinity to big texts, which can easily be found by using the h-tags.
Using headings and subheadings is essential as it highlights the various parts of your content, thus improving the readers’ experience as they will be able to skim through it with ease. When writing headings and subheadings, you need to put a keyword in them, as this will incredibly increase the chances of being raked faster. Headings and subheadings with keywords are among the best ranking factors for most search engines.
Optimizing your text is also a key component of content optimization. By writing Meta descriptions, Meta keywords, updating URLs title tags, and many others can help your ran faster than you expected. This is a strategy that content marketing agencies use to make the content of their clients ranks faster, of course at a fee.
Why pay an agency to do something you can easily do by yourself? Text optimization is essential for ranking, and the good thing about it is that you do not need the help of a professional to do it.
Write for your readers, not search engines
Writing content with the search engines in mind is the worst content writing practice. Unfortunately, most bloggers write just to be ranked, instead of writing for their readers. What most do not know is that search engine robots are able to differentiate content that has been written for search engines and that for readers. Your web pages will be penalized if all the focus is on ranking and not improving the user experience. This means that instead of ranking higher, your pages will be downgraded to worse rankings.
When writing, focus more on the quality of the content, and the value that your readers will derive from it. This way, your readers will find it more relevant, and thus google bots will rank it better.
Utilize social media platforms
Having the best content without making people aware of it is an injustice t that content. Social media platforms such as Facebook, twitter, LinkedIn and others have the potential to boost your marketing strategies and bring in more organic traffic.
To boost our content optimization strategies, you need not just to post links on social media, you also have to build quality relationships with users of those platforms. You should learn to share other users’ content, provide useful feedback on their content, comment and like their work. If you do these, you can be sure that they will also reciprocate and create signals for the search engines to rank your work.
Use a clean layout
Being neat and orderly in your work is another trick that many bloggers do not take advantage of. Search engines love work that is organized, and as such, using HTML and CSS layouts can help you achieve higher ranking within a short time.
Apart from the above points of optimization, you should also learn to optimize images and videos by providing alt-texts that contain the main keywords. This way, your images will be ranked as well.
And as I had asked, why use content marketing agency when you can do the work yourself? The tips and strategies highlighted in this article can work for any type of content, in whichever niche you in. so what are you waiting for? Start now and achieve excellent results in your blogging work.