In any business, generating high-quality sales leads is always marked as top priority. There are many ways to do so that have withstood the test of time, but with the way technology is evolving, there are now even more effective methods.
Here Are 5 Innovative Ways To Generate Sales Leads
Any kind of online discussion is a great way to connect with potential clients. Of course, Facebook, Twitter, and other forms of social media can engage customers, but not in the same way that a proper discussion can. Skype and Google+ Hangouts can allow you to hold debates, discussions, and Q&A sessions with prospective clients, and share your visions in a personal way that builds trust.
Although podcasts have existed for a while, it’s only recently that more individuals have shown interest in them. A quarter of all audio listening is done through podcasts, and they’re convenient as they can be listened to anywhere, anytime. So, coming up with a well-executed podcast can generate interest and create informed leads.
Did you know that neatly three-quarters of this 100 million user platform use Pinterest to get inspired about future purchases? This means that if you’re not using Pinterest as part of your lead-generating tactics, you’re missing out big time. Naturally, this depends on the nature of your business, but building a good Pinterest presence might help you find leads.
4. A good landing page
Having someone visit your platform does nothing if they don’t feel compelled to stay. A large percentage of people who visit these landing pages will leave if the page isn’t done well. Keep your landing page specific and focused, in such a way that the only options would be to exit the page or continue forward.
5. Content marketing
Tried and proven, creating excellent and outstanding content is still one of the best ways to generate leads. It sounds simple, but creating good content is no easy task. Effective content offers solutions to problems without mentioning your brand more than once, and it must be appealing enough to engage prospective customers. Keep in mind that you can make alterations to your content marketing plan based on analysis, so don’t be afraid of trial-and-error.
Don’t be afraid to try out new and more modern and innovative ways of generating sales leads. Keeping up with the times and adapting to changes in technology is vital for any business to stay on top of its game. To get a conversation going, don’t forget to comment below, we’d love to hear from you!