There are a lot of things in ecommerce blogs to learn from, if you are new to this, like inventory management, customer service optimization, product sourcing, running ads, and marketing automation. There are a lot of platforms with experts on the internet from where you can learn all these things. It is very important to develop a very strong web presence, and an ecommerce store owner knows its value. One can see a very simple technique to attract customers; create attractive storefronts, invest in Ad campaign, and build different email marketing sequences.
So, let us have a look at 15 amazing ecommerce blogs examples that are running online stores successfully and are really great ecommerce blogs to learn from their content. They can be a good inspiration for you if you want to blog for your own ecommerce business.
1. Beeketing Blog: Marketing and selling strategy for ecommerce
Beeketing ecommerce blog is at the top of the list of our best examples of ecommerce blogs. They provides great solutions for market automation in a variety of many different topics. This blog provides guidance for social media marketing, best practices in customer service, conversation optimization, and email marketing. You can even read their growth stories with many big brands to get inspired and tips and tricks to grow your own business. In addition, there are three comprehensive guides offered for beginners of ecommerce by Beeketing Blog and is a good example of ecommerce blogs to learn from.
- Online Selling Techniques
- Facebook Advertising Guide
- Instagram Advertising Guide
2. Engagement, growth and marketing strategies for ecommerce by Yotpo Blog
Yotpo blog guides you to build a relationship of loyalty with your customer by using user-generated content marketing, content created by the customer, such as tweets, videos, testimonials and reviews, etc. Yotpo blog provides many guides on techniques of getting positive ratings and reviews from the customers, starting campaigns to increase engagement, and build communities for the brands that will last for a long time. They also help the business owners to stay up to date about all the trends by publishing industry reports and ecommerce data reports.
3. Nosto Blog
Nosto is an ecommerce engine that was powered by AI technology, and it was released 7 years ago. The main attraction of Nosto is the customizable platform they provide for their customers. Their main target is the big merchants who have a main focus on their exponential growth. The specialties of Nosto blogs are advanced trigger capabilities, data insight, customer segmentation, and many more, which improve the sales and customer experience by customizing it for the seller.
4. Oberlo blog: Tips for drop shipping and resources
When it comes to drop shipping, the Oberlo blog is considered to be the most informative and credible blog. In drop shipping, unlike other ecommerce businesses, you have to stay updated about all the new trends, trending products, conversion optimization, and social media advertising.
5. Printful blog: becoming master of ecommerce
Printful is the biggest blog about the market of print-on-demand, providing a platform for world-class solutions. Their blog revolves around the custom-print fulfillment models in ecommerce marketing. “Beginner’s Handbook,” provided by Printful for beginners in the industry of print-on-demand, is the biggest helpful resource.
6. Sumo Blog
Sumo, a famous storyteller and an entrepreneur started, was a set of list-building tools for common sites, but it evolved into a marketing platform for ecommerce sites. On Sumo, you can find inspiring growth stories and lessons about advanced marketing. In addition, its growth study section provides a deep analysis of the companies showing the fastest growth in the world, such as Mailchimp, HubSpot, and Amazon.
7. Smile.io blog: loyalty, referrals, VIP insight, and rewards
On smile.io, beginners can find tutorials on “how to make their first-time customers to their regular loyal customers and how to deal with them properly”. Smile.io blog covers the topics of Psychology, rewards, referrals and loyalty in their blog topics. However, there are case studies and reward program strategies available on that can be replicated by the business owners to get the same success.
8. Au Lit Fine Linens Blog
They sell all those things which are beneficial for you as with these things you will get good sleep. The things that they sell are pillows, bath linens, luxury sheets, and many more. Blog of Au Lit Fine linens will help their readers in improving the quality of their sleep. A technique is used in these blogs, which is used by almost every ecommerce company. The content which is written in these blogs goes for the google search or the keywords that a customer uses for searching something like “which bedsheet is right to use in summers”, such phrases are used by the audience.
You will get all the information and answers to your questions related to your search. And if they are satisfied with the information provided in the blog, they will buy it as they are searching for a perfect bedsheet for their bedroom. Besides bedsheets, you can also get information about indoor plants, which can be used as a gift for a friend, your mother, or a restful sleep at night. This blog also contains the “Tips and advice” section, which will help the audience decide to buy something.
9. Press London Squeeze Magazine
Press London sales juice cleanses and cold-pressed juices and have a fantastic magazine with lot of options. Healthy living is the biggest point for the audience and the blog also and it is also embraced in their content. The publication of their blog focus on both healthy eating and healthy living. They have discussed leggings, resources for mindfulness, and good places while traveling. All these things attract the audience and readers as they have a resource with a lot of great content of lifestyles that you can easily spend hours looking on archives. The quality and freshness of the content helps the audience in building their trust in them. They also publish interviews and videos with influencers as the influencer will also share their content which will help them in bringing more readers to their blog.
10. Ask – a – Somm | VineBox
VineBox sells those subscriptions that allow you to taste various types of wines monthly. It is an ecommerce site, and their blogs help you in getting knowledge about wine that are available worldwide. So for their product, this blog is the best marketing counterpart. They will first give you a lot of information related to wines, so then you will get excited and want to taste all of them, like the ruby notes and cotton candy that are found in rose wine. And then you go for subscriptions to taste them monthly. Their blog also has an Ask-a-Somm section for the readers to ask questions and get their answers on time by the experts.
It contains goodies for dogs and offers a monthly subscription. However, they do have a publication site known as BarkPost, in which they post content of different mediums and categories that have one thing in common: dog. On their site, you will find information related to long-lasting chew toys for dogs, you will also see hilarious, adorable pictures of different dogs, and you can also know how to find out the eye goop of your doctor. Every type of information is available on their site, which a dog owner should know.
12. BioLite Energy Blog
BioLite blog is at 12 from the list of examples of ecommerce blogs that sells outdoor energy gear like camp stoves and solar panels, and other outdoor energy gear. This is a great ecommerce blog to learn from and it does a great job in providing its readers some quality content and promoting its products quietly. The content related to teaching people how to use different products or deal with different situations stands out. The Major plus point of this content, other than attracting users, attracts the general public too. The post they make answers all the potential questions that could arise in the minds of their users or readers. For instance, the fire starting guide posted by them is a great example of this. This post guides you through all the steps of starting a fire and even has a troubleshooting section for people who encounter any difficulty.
13. BestSelf Blog
At Bestself, the main focus of their blog is productivity which makes them eager to provide aid for their customers to achieve their target much faster. The posts made at Bestself blog are basically about the tools. These tools help to accomplish your goals, improve the lifestyle, increase your productivity. Self-improvement and motivation is the main goal of the company and reflect in every post on BestSelf Blog. From the example of BestSelf, we can learn how to place our products into our post without being too obvious about them. Creating this kind of content was the major aid that helped Bestlife establish a business of $2 million.
14. Harper Wilde Blog
Harper wide has everyday bras with very reasonable prices. This business is one of the best examples of ecommerce blogs to learn from and follow. Strategies that they use are completely straightforward and are adaptable too. The content that they create answers all the questions of the readers like the size care etc., who are there for bra shopping. A FAQ section is also available on this blog for keeping the customers back again on their site. All these things help a lot in attracting the audience to a site. They also use their content marketing skill to create email lists and for increasing subscribers. Whenever you are developing your voice, this blog is a perfect example.
15. Sole Bicycles
Sole bicycles are an ecommerce business that provides its customers with all the things, and information bike riders need. This eCommerce platform has a distinct and unique style. So it’s only fair that the online blog they own is equally distinct and unique from others. Sole Bicycles’ blog is a good example of blogs that mostly use visuals to convey their message. But along with visuals, they add enough context to explain their visuals. So you can have a look at their blog if you want to create a similar blog. In the blog of Sole bicycle you will notice that each post include a paragraph and images. Perhaps, the blog is mainly focusing the images. They can explain to their customers better; why it is better to explore the city of New York and Los Angeles on the bike rather than commuting by cab.
If you are looking for brand building, then ecommerce blogging is the best option. Or, take another good read, eCommerce blog in 2021 | An easy to follow guide . You have to establish good relationships with your regular customers. Also, increase email subscribers to drive the sales. The above list of ecommerce blogs to learn from, with examples, have different targeting audiences. Even if they are all from different industries. But the way they are serving their audience make them unique in their industry and in marketing industry too.