Imagine you have a great product that you know can help people. You have created a website and filled it with information about your product, and now you are ready to start selling. However, how do you find the right people to sell to?
You could try advertising, but that can be expensive, and difficult to target the right people. You could also search for forums and blog posts where your target market discusses their problems and offer your product as a potential solution, but this can be time consuming.
However, before doing any of that, you need to figure out what keywords your target market uses to search for solutions. Keyword research is the first step in any successful SEO or content marketing campaign because if you do not know what people are searching for, how can you expect to write content that will rank in Google? That is where Keyword difficulty comes in!
In this blog post, we will explore keyword difficulty, why you should consider it when creating content, and how to use it to your advantage.
What is Keyword Difficulty?
Keyword difficulty is a measurement of the relative difficulty of ranking for specific keywords in Google. This metric measures how many times a keyword appears in search results and the number of ad words that appear directly above or below it. You can view this by visiting the Search Quality Report under AdWords.
Many people overlook KW’s difficulty
When you’re looking to rank for a keyword, it’s important to consider the keyword difficulty. This number reflects how difficult it is to rank for that term on Google. The higher the difficulty, the more competition there is for that term and the lower your chances of ranking first.
There are many reasons why you should care about keyword difficulty:
- First, it can impact your ability to rank in search results.
- It can help you determine which keywords might be better suited for your business or website.
- Finally, it can help you decide where to allocate resources when optimizing your site content or advertising campaigns.
Why Is Keyword Difficulty Important to Understand?
If you’re like most people, you probably think that keyword difficulty doesn’t matter. After all, if your keywords are relevant and targeted, then surely they’ll be easy to rank for.
Well, maybe not…
While it’s true that the more relevant and targeted your keywords are, the easier it will be to rank for them in search engines (assuming you have a good website design and content), there’s another factor at play here – keyword difficulty.
Research shows that having difficult-to-rank keywords is one of the key factors when it comes to SEO success. Why? Because these terms are often used by Google’s “natural” or “unfiltered” search results. This means that potential customers see them as important and valuable – which is exactly what you want!
Measuring Keyword Difficulty
Rankings are affected by a variety of factors, including difficulty. Simply put, the greater the number of referring domains across the top-ranking pages, the greater the Keyword Difficulty. To determine the number of referring domains the top 10 ranking pages have for a keyword, we analyze the search results for that keyword.
You can use SEO tools like SEMrush, Ahrefs, Moz, and more to determine if your website will likely rank for a given keyword. In addition, the “Google Keyword Planner” tool can help you find out if ranking for a given keyword is difficult.
High-difficulty vs. Low-difficulty KW: Which is the best choice?
When you’re looking to rank for a particular keyword, it’s important to consider the difficulty of that keyword. The higher the difficulty, the more difficult it is for your competitors to rank for and capture traffic from it. However, not all keywords are created equal when it comes to difficulty.
Some keywords may be much easier or harder than others to rank for based on their competition and search volume.
Indeed, keyword difficulty is not a good indicator of ranking potential. It can be quite the opposite. A keyword with a high average monthly search volume (i.e., lots of people searching for it) but low competition can be a great way to build your site’s traffic and keep it going strong.
But if you’re doing this for the wrong reasons — because you think it will help your rankings — then you’ll be disappointed.
Surprisingly, many people who try to use keywords like this are trying to get higher rankings in Google’s organic results pages (SERPs). This is because they want to see that keyword pop up at the top of their SERPs so they can get more traffic from it.
For new sites with low authority, the ideal would be to go for Low difficulty. As the sites gain authority, you may choose more higher difficulty ones. On the other hand, an old website with huge authority can target high difficulty keywords with no problems. So whether you’re simply trying to target a more specific audience or boost your website’s overall visibility, increasing your keywords’ difficulty is likely to reap benefits.