Top strategies to succeed in blogging

Blogging strategies

As you start blogging, success ranks high in your mind but success as a blogger does not just come as easy as it looks. There are a lot of things you have to do if you want to succeed in blogging. Continue reading below to find out top strategies of every successful blogger.

Deciding the niche

The first thing you need to do is decide the niche you want to work on. This is particularly important as it will determinate the type and amount of traffic that will come to your blog.

However, studies have shown that most of the new bloggers don’t understand how important it is to take time to research and decide which niche to blog in, but to make it simple, you need to understand what a niche actually is.

So what is a niche?

A niche is simply a specialized and profitable market for bloggers. When you start thinking in blogging, you need to narrow your focus to a specific area. Remember that you are writing for readers, and not just yourself. It is thus important to have a collection of articles that are related and helpful to them. This helps you get many loyal followers that will keep reading your blogs each time you post.

Also, having a collection of related blogs helps a blogger build his list of subscribers, which is very essential when it comes to marketing. Actually, many people spend a lot of dollars just to build a mailing list, something, you can easily build it by having a list of followers who subscribe to your blog.

Put simply, narrowing your topic to a particular niche is necessary if you want to address a certain crop of an audience. This helps a blogger reduce competition while getting more profits.

Engage in self-promotion

In most cases, new bloggers find it intimidating to promote their blogs on social media or among their relatives. This is usually because of the feeling that one might be seen as being too proud, bragging and such kind of things.

However, success doesn’t just come like that. There are risks you must take, and among them is self-promotion. You must ensure that your blog is known among major social media platforms such as Facebook, Twitter, Instagram, and others.

Why is self-promotion important in blogging?

One of the hardest things to do is getting ranked in Google’s SERP. For the Google bots to learn and place relevance on your web pages, you must have social signals. There is no better way to get such signals if not through social media. You need to post your blogs regularly and encourage online users to like, comment and share your work. But of course, who else can do it better than yourself?

Carry out experiments

It is not obvious that your first niche will automatically work out. You must keep on trying various niches to find the most profitable one.

The statistics on your website will be crucial in determining how successful you will be. By using google analytics, you can know which pages your readers are looking at. At the same time, you can find out the kind of keywords they use to reach your blog. This can help you know what they really want and use it at your advantage.

Make the blog sticky

What is a sticky post?

A sticky post is the one that readers keep coming back to or take long reading it.

One of the ways of making your articles sticky is through internal linking. You will realize that, if you do proper internal linking, a reader will always move from one post to another within your website. This will reduce the bounce rate and thus help boost your web pages in Google’s SERP.

Publish Quality Content

You can do all the things in the right way, but if the content you are posting makes no sense for your readers, then don’t wait to succeed. As it is said that content is king.

It is useless to base all your strategies in promotional activities if the kind of content you are marketing does not meet the readers’ expectations. But how do you get quality content?

Most of the bloggers rush to get cheap content from freelancers who are only after money. The secret of getting really good content is by writing them yourself. Stop relying on others to help you achieve greatness, you must play a pivotal role in the process.

However, if writing the content by yourself is a challenge for you, you can always hire a firm of trusted writers who are qualified to provide you with quality content. But remember, this kind of writers will be expensive, but who want cheap and low quality anyway?

Invest in research tools such as keyword research tools, plagiarism checker, and others. This is the only way you can be sure of posting worthy blogs.

Post consistently

How else can you keep a list of loyal readers other than being posting regularly? Readers want to see posts after every given interval. They should be able to predict when the next article shall be posted. This way, they can share with their friends and relatives when you post again. Also, if your readers are aware of when you will post, they can schedule a time to read your entire work.

You must also remember that Google tends to rank those blogs higher that are updated regularly than those that take too long to be updated. This is because, in most cases, blogs that are not updated regularly are thought to be dormant.

In a nutshell, success in blogging does not just come by magic. You must go for it. And following these pro tips will help you earn a lot from your blogging work.

We would love to know your experience in blogging, which niche you are working on? What strategies are you currently following? Please share!