Top SEO Influencers Share Their Backlink Methods

SEO Influencers Share Their Backlink Methods

Google is the king of search engines. They are highly advanced, and their primary goal is to give their customers the best service. Of course, you should use backlink methods according to its guidelines.

Backlinks let Google know that another resource finds your content valuable enough to link to it within its content. The more backlinks the website has, the more valuable Google believes it is and the higher they rank it on the SERPs.

Below are some of the top SEO influencers. They have shared some of their SEO and backlink methods that may help you with your website.

Rand Fishkin – Moz and Spark Toro

Fiskin’s work dates back to the early 1990s. Rand is a well-known expert in the field of SEO and digital marketing. He has around 469K followers. He is one of the most requested public speakers in the industry. Below, you will find some of his best backlink methods and strategies.

Clean it up!

You need to find links that have been compromised, overlooked, or outdated. Here’s how.

Search the following (Be sure to put quotes around the names.):

  • Your brand name
  • Your domain name
  • Names of the founders of your business
  • Names of the executives in your company

Manually check the first 50 to 100 sites on your SERP. Your goal is to ensure the websites have good links to your page. If you reach a broken or misdirected link, email the website owner. They do not want wrong information on their sites. They will correct the problem.

If you come across old information that you forgot about, update or delete them. You may find old data on a Linkedin site or an obsolete website. Clean it up.

Step two

Google search your top ten competitors individually. If you find people you need to connect with, do whatever you have to in order to get added to the list. Though time-consuming, it could get you 25 to 50 white hat backlinks. Find companies that are in the genre that you chose. You can gain some good and solid backlinks.

It will take some time to find out which links are white-hat links and which are black-hat links. Always strive for white hat links. If you make a mistake and later find someone who used black-hat connections, delete them asap.

Brian Dean – Backlinko and Exploding Topics

Brian Dean offers the Skyscraper Technique. The Skyscraper Technique is simple yet powerful. Follow these four steps:

  • Determine a keyword you need to rank on the first page of a Google search.
  • Read the content currently ranking in the top ten Google search pages.
  • Write a ten times better post with more facts and reliable information.

Neil Patel – Hello Bar, Crazy Egg, Neil Patel

Neil Patel is passionate about growing his business. Neil has more than 1 million followers on various social media outlets. He will never promote black-hat linking. He disapproves of get-rich-quick schemes. If you want to make it in this business, he expects you to put the work in. Further, he advises that no one is a match for Google. You will always look over your shoulder, and you will always get caught eventually. Here is his backlink methods:

Step One

Put some time into finding websites that are anxious to link to you. Many excellent websites are hungry for quality backlinks. However, good websites get a lot of backlink requests. You have to measure up, or you will be tossed aside.

Set your site up as an authoritative site. Be sure you hit all the highest standards. Check out the requirements of the site you want to link with, and be sure yours is up to par. This may take a bit of effort, but once it is done, maintaining it is easy. Please don’t do it and forget it. Always keep your information current.

Step Two

Always be open for interviews. List this on your homepage. Take as many interviews as possible. These interviews cause people to naturally link to his site. If you set yourself up as an authority, behave like an authority.

Step Three

Use sites like BuzzSumo or Moz to search for authority sites in your niche. Search through the 3rd page of your SERP for the authority sites. They are worth considering if they have great content and a good following, even if they have not reached an authoritative status. You are looking for sites that are similar to yours. Make a list of 10 to 15 sites to contact. This exercise should take less than 20 minutes. Do this as often as you can find time to update. Again, you must stay current. Clients visiting your site often and never seeing new information will stop coming.

Danny Sullivan – Third Door Media

Sullivan is an authority on social media influence. He tells us having quality backlinks is one of the most important tools you can add to your site. His instructions on backlink methods are easy.


Step one

Make a list of all the people you who have had successful business transactions with. You may have had a great experience with a designer for your office, a contractor, or a great relationship with your IT company.

Step two

Contact each person on the list and ask them if you can add their business backlink to your site in exchange for them adding yours to their site. This is a win/win situation for both of you, and it improves your standing with Google.

Step three

Sponsor and be part of community events. It shows the community that you are part of them. It puts a face with a name. Also, get with the event host and have your backlink attached to the event page. It is the best way to be remembered and recommended.

Anytime you get linked to a quality page, it is good for you. This is a sure way to grow in the industry.


You need backlinks. But you need quality backlinks and a quality site. Do not waste time trying to get past Google. Google is massive, and they have the best technology and the most up-to-date people in the industry. You may slip by a time or two, but you will get caught, and the price is steep. Where you come up on SERP means everything. Cross Google, and they will push you all the way down. Put the work in and follow the lead of these experts backlink methods. Become the authority, and you will get your backlinks.

If you are seeking high quality backlinks, stop here. Contact Outreach Bee and its team of outreach experts. They have the required expertise to take you through the process. Happy linking.

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