Content promotion involves distributing content to increase visibility and engagement. It effectively increases brand awareness, drives traffic to your site, and boosts sales. However, if you want your promotion to have a positive impact on your business, you must put your content in front of the right audience.
Although this may sound easy, it’s not. You will have to produce content consistently and engage with your audience to build trust, which, in the long run, can create loyalty. Luckily, some tools can help you do this. Here are 10 tools that will help you manage content promotion in 2024.
Tools to manage your Content promotion
GetResponse is an all-marketing tool that is most suited for e-commerce businesses. With over 30 online marketing tools, the platform gives you everything you need to run an online business and create successful marketing campaigns.
GetResponse has an easy-to-use interface, making it ideal even for novice marketers. Apart from their powerful marketing tools, which is the main selling point, the platform also has an autoresponder, sales funnel, and basic segmentation features.
While most features are in the pro version, you still get a website builder/ landing page, pop-ups, and signup forms in the free plan.
2. Google Analytics
Google Analytics is a must-have tool to help gauge your content promotion efforts. This way, you can understand what is working so that you can put in more effort.
The tool will show your website traffic and, where it’s coming from, page views, user behaviour, bounce rate, and business performance.
The best part is this tool is free. To use it, you just need to create a Google Analytics account, copy the code to your site, and start tracking site metrics.
StoryChief is an all-in-one content marketing tool that will help you streamline your marketing efforts. It allows you to write content in collaboration with your team, optimize for SEO, and publish to multiple channels.
StoryChief enables you to create content like videos, blog posts, landing pages, podcasts, and webinars. You can also track the performance of your content.
SEO is the backbone of content promotion. You need to know what keywords your target audience are using online so that you can create content to target them.
To reach a wide range of audience, you must optimize your content for search engines. Semrush is an all-in-one marketing tool that will help grow your online visibility by streamlining tasks and creating content that will resonate with your audience.
The tool allows you to do keyword research, find content gaps, manage social media, and perform competitor analysis, including which keywords they are bidding on and their ads. You can leverage Semrush to find keywords with low competition but high traffic to rank high on search engines.
Social media is one of the top places to build brand awareness and a powerful tool for content promotion. Hootsuite is social media management tool that will enable you to manage multiple social media accounts.
It can help you create content, schedule and publish posts, measure ROI, and manage teams. Hootsuite is integrated with Canva to create graphic designs and Grammarly to edit your posts. You can also see your social media analytics right in the tool.
You may create great content that brings traffic to your website but still has little conversion. But imagine you are not alone; this is a problem with most businesses.
ClickFunnel is an online tool for creating high-converting websites and sales funnels. While you are doing great at bringing traffic to the website, ClickFunnel will guide your website visitors through the sales process by pointing them to the products that suit them best.
You can create auto-webner funnels, membership funnels, and hang-out funnels.
Additionally, you get automated email services and Facebook content marketing tools.
HubSpot is a comprehensive customer relationship management (CRM) and inbound marketing platform. It’s designed to assist businesses in attracting, engaging, and delighting customers.
The platform provides tools and features for marketing, sales, and customer service. Businesses of all sizes can use Hubspot to improve efficiency, customer engagement, and overall marketing effectiveness.
Hubspot is one of the best marketing automation tools in the market. You’ll get features like live chats, chatbots, and form builder. Moreover, its WordPress plugin enables marketing management while the CMS streamlines the marketing and sales team.
BuzzSumo is a web-based tool for content marketing and social media analysis. It will help you find the most shared and engaging content on the internet based on specific topics, keywords, or domains.
This can help you stay informed about trends and create content likely to resonate with your audience. You can also analyze content performance related to specific topics, find influencers in your niche, set content alerts, and do backlink analysis.
Trello is a must-have project management and collaboration tool. It is created to simplify project management and make it more interactive and accessible.
Trello uses boards, lists, and cards to help teams organize and prioritize tasks and projects.
The user interface is highly intuitive, so you can easily move cards between lists, reorder lists, and update card information by dragging and dropping them to different locations.
Trello is a game-changer, especially for online teams. It allows you to add team members, and they can comment on cards, attach files, and collaborate in real-time.
10. Google Ads
With Google Ads, businesses can create and run ads on Google’s vast network, which includes the Google Search engine, display networks, YouTube, and various partner websites. Google Ads operates on a pay-per-click (PPC) model.
Advertisers bid on keywords and pay for each click on their ads. You will select keywords that are most relevant to your business so that your ads may appear when people search for those keywords.
The best part is that Google ads can benefit any business regardless of budget or size because you only pay when people click on your ads. Moreover, you can track the ads’ performance through conversion tracking.
Because the content promotion space is continuously changing, businesses must keep up with the newest techniques and tools to stay ahead. However, it’s important to understand that different tools will work better for different businesses. For this reason, you should contact Outreach Bee to help you manage your content promotion based on your goals and target audience.