In July 2025, data from Similarweb—shared by Barry Schwartz—revealed that a staggering 69% of Google searches now end with no click to an external site. That alone should make any marketer’s heart skip a beat. After all, we’ve chased clicks for years as if they were rare Pokémon. Yet this zero-click reality isn’t the apocalypse […]
Imagine you’re frantically prepping for Fourth of July BBQs, and—boom—you type “how many cups in a gallon” into Google. No scrolling, no clicking. Right there, on top, is the answer: 16 cups in a gallon. That, my friends, is the Google Direct Answers Box (sometimes called position zero and results on the zero click searches […]
If you’re in digital marketing—or frankly, just trying to get your content noticed—featured snippets are the holy grail of organic visibility. In 2025, featured snippets aren’t just a prestige badge; they’re real estate on Google’s front page. Nail one, and you’re practically a billboard on the information highway, getting exposure (and potential customers) before your […]
