Last week, an SEO quake hit Google Search Console. Google’s sudden drop of the num=100 parameter seems to have slimmed down many reports overnight. Could it be that screener scrapers were inflating our dashboards for years? Maybe. But now the dust is settling and the real picture feels clearer—even if it looks weaker on first […]
Have you ever paused mid-scroll and wondered how on earth we ended up conversing with machines just to find a recipe for banana bread? It wasn’t that long ago when peppering your page with keywords was the secret sauce for visibility. Now, search is this sprawling, multi-headed beast—one that can hear you, see you, even […]
Imagine asking your phone for the quickest way to boil an egg. You get a neat little summary, step by step, right in the search bar. No more clicking through blogs or recipes. That’s the power of answer engines. Traditional search is morphing into something snappier. Google and the rest are hungry for direct answers. […]
It’s official: Ahrefs has snapped up Detailed.com and its beloved SEO browser extension. This isn’t just another acquisition—it’s a nod to the power of on-page auditing and data-driven insights in today’s marketing landscape. I’m still wrapping my head around how fast this deal came together, but here we are. From Side Project to Industry Stalwart […]
You’ve spent weeks—maybe months—polishing your site, crafting killer content, and then…your login page shows up first in Google. Frustrating, right? Believe it or not, this small oversight can derail all your SEO efforts. Google’s own experts, John Mueller and Martin Splitt, recently dove into this on the Search Off the Record podcast, and the findings […]
I’ve lost count of how many times I’ve heard “SEO is dead” muttered like a tired prophecy at conference coffee stands. It isn’t. It’s just grown up—maybe a bit moodier, definitely more demanding. With AI surging into search results and Google’s AI Overviews working the front desk, the game has shifted from “rank for everything” […]
In the whirlwind of AI-driven search innovation, Perplexity AI has dropped a pretty intriguing bombshell. Their Discover pages, which automatically spin up AI-generated summaries of trending news topics, are popping up in Google results—leaving SEO specialists scratching their heads and digital marketers buzzing. Is this really “programmatic SEO on steroids,” or something deeper? Let’s unpack […]
In a nutshell, SEO today isn’t confined to Google’s search bar. It’s a sprawling ecosystem demanding visibility across AI chatbots, TikTok, YouTube, Amazon listings, and even generative AI snippets. Welcome to Search Everywhere Optimisation (SEO 2.0). Rethinking Search in 2025 Remember when ranking first on Google meant you’d “made it”? Those days feel quaint. With […]
SEO and pay-per-click advertising (PPC) both have their own power plays in the digital marketing arena. SEO lays the groundwork for organic discovery, while PPC slings targeted ads to primespot audiences. Individually, they’re formidable. But the real magic happens when you let them tango together. Think of SEO as planting perennial flowers—slow to bloom but […]
GEO won’t replace SEO. It’ll amplify it—sharpening everything we’ve learned about discoverability, trust, and user intent. Early on I thought GEO—generative engine optimization—would spell the end of traditional SEO. But after tinkering with prompts in ChatGPT and tracking referral drops, I realized something crucial: GEO builds on SEO’s foundations rather than bulldozing them. Why SEO […]
