In PPC, a click is not always a small thing. For many advertisers it’s cheap. For others, a single click can cost more than dinner—and sometimes a lot more. Those pricier clicks live in a handful of industries where a single conversion can bring huge revenue. When that’s true, bidders get aggressive. They’re willing to […]
Twitter explodes every year with the question, “Is SEO dead? ” Today, however, we will take a break from our regular programming of hand-wringing regarding search engine optimization. We want to declare in the immortal words of Mark Twain: “The death of SEO has been greatly exaggerated.” Companies spent 65.26 million dollars in 2016 on […]
