In PPC, a click is not always a small thing. For many advertisers it’s cheap. For others, a single click can cost more than dinner—and sometimes a lot more. Those pricier clicks live in a handful of industries where a single conversion can bring huge revenue. When that’s true, bidders get aggressive. They’re willing to […]
Creating great Google Ads used to be a real grind. You’d brainstorm, tweak, and A/B test until your head spun. Now, large language models (LLMs) like Gemini can spit out polished ad variations in minutes. Faster, yes, but speed isn’t the same as accuracy. The real secret to success is the prompt you give the […]
Marketers, brace yourselves. Google is overhauling its Misrepresentation policy to crack down on pricing tactics that mislead users. It’s a move that feels long overdue—especially if you’ve ever felt blindsided by hidden fees or ambiguous trial offers. Now, advertisers must get crystal clear about what customers will actually pay before and after they click “buy.” […]
After teasing it at Google Marketing Live in May, Google’s Asset Studio beta has finally landed in Ads accounts. You’ll find it under Tools > Asset Studio—a modest shift with major potential. Native Creative Tools at Your Fingertips Generate images with text prompts. Create lifestyle product visuals. Edit images: remove objects, swap backgrounds, tweak colors. […]
What is YouTube SEO? SEO is the gatekeeper to your content, hence optimizing your content for search is necessary to attract more website traffic and gain subscribers. But unlike Google, which uses backlinks and other things to evaluate rank, YouTube SEO works differently. It involves optimizing your channel, playlists, metadata, descriptions, and videos as well. […]
