Ever found yourself endlessly scrolling through text results, wishing for a spark of creativity? Google’s AI Mode might just have the answer. It’s shedding its text-only skin and embracing a richer, more visual personality—especially when you’re hunting for that dream lamp or perfect pair of sneakers. A Fresh Take on Search Imagine asking for “modern […]
Last week, an SEO quake hit Google Search Console. Google’s sudden drop of the num=100 parameter seems to have slimmed down many reports overnight. Could it be that screener scrapers were inflating our dashboards for years? Maybe. But now the dust is settling and the real picture feels clearer—even if it looks weaker on first […]
Google’s recent tweak has stirred up a full-blown tracking crisis. Late last week, Google quietly pulled the plug on showing 100 results per page. Nothing—just like that. If you’d been using the &num=100 parameter, you’ve likely noticed it now does… nothing. Nada. This one-line change has cascading consequences: tools that scraped a hundred results in […]
Penske Media Group just dropped an unexpected bombshell in Washington, D.C.—they’ve filed a federal lawsuit against Google. The heart of the dispute? Google’s AI-driven “Overviews” that summarize full news stories without getting the green light from publishers. The Lawsuit Unpacked At first glance, this might feel like another tech-versus-media tug-of-war. But Penske isn’t messing around. […]
It’s tempting to think we’ve entered a post-Google era, one where AI chatbots like ChatGPT have become the default search tool—yet the numbers tell a different story. Despite ChatGPT’s meteoric rise, almost every person who chats with it still clicks over to Google. The Overlap Isn’t Small In August, SEO consultant Brodie Clark unearthed some […]
Imagine logging into your ad dashboard, squinting at numbers that feel off. That’s the uneasy vibe spreading through the ad world as the FTC turns its sights on Google and Amazon. What’s Under the Microscope? The FTC’s consumer protection unit is probing whether tech giants misled advertisers about ad pricing. It’s zeroing in on clarity—did […]
A few writers went wild when Logan Kilpatrick hinted AI Mode was “soon” becoming the default. I get it: change feels thrilling. But… hold your horses. Riding the AI Hype Train In May 2025, Liz Reid teased that AI Mode was the future of Google Search. Then Logan Kilpatrick chimed in on X, suggesting we’d […]
For over a year, Google has cheerfully told anyone who’d listen that the open web is booming, traffic is up, and its search engine is pushing users to an ever-wider variety of sites. Yet in a surprisingly frank court filing last week, the company confessed that “the open web is already in rapid decline,” as […]
You’ve spent weeks—maybe months—polishing your site, crafting killer content, and then…your login page shows up first in Google. Frustrating, right? Believe it or not, this small oversight can derail all your SEO efforts. Google’s own experts, John Mueller and Martin Splitt, recently dove into this on the Search Off the Record podcast, and the findings […]
On Friday, the European Union handed Google a near $3.5 billion fine for abusing the dominance of its ad-tech tools. It’s a hefty penalty that raises more questions than answers. The Hefty Penalty This fine is the EU’s second-largest antitrust penalty ever, overshadowed only by another Google fine in 2018. It’s a clear sign that […]
