The old SEO playbook is quietly, stubbornly dying. For years we followed a tidy sequence: find keywords, write an article, build links, and wait for organic traffic to trickle in. That linear rhythm worked because search engines were directories of links. Now they’re trying to be answer machines. That change—sparked by generative AI features like […]
Google has publicly defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company called the probe “misguided” and warned it could harm millions of European users. Pandu Nayak, Google’s Chief Scientist for Search, wrote the response. Background […]
There’s a quiet revolution unfolding in search ranking, and it comes with a neat, almost obvious idea: stop making models do work they don’t need to do. BlockRank, a new approach from Google DeepMind, does exactly that. It’s an evolution of in-context ranking (ICR) that makes sophisticated semantic search not just powerful, but practical for […]
Google may have to shake up its search engine in the UK so people really get a choice over which search tool they use. This comes after the Competition and Markets Authority granted Google “strategic market status” under a new law that took effect in January. Sounds technical? Sure. But it could reshape how you […]
Ever found yourself endlessly scrolling through text results, wishing for a spark of creativity? Google’s AI Mode might just have the answer. It’s shedding its text-only skin and embracing a richer, more visual personality—especially when you’re hunting for that dream lamp or perfect pair of sneakers. A Fresh Take on Search Imagine asking for “modern […]
Last week, an SEO quake hit Google Search Console. Google’s sudden drop of the num=100 parameter seems to have slimmed down many reports overnight. Could it be that screener scrapers were inflating our dashboards for years? Maybe. But now the dust is settling and the real picture feels clearer—even if it looks weaker on first […]
Google’s recent tweak has stirred up a full-blown tracking crisis. Late last week, Google quietly pulled the plug on showing 100 results per page. Nothing—just like that. If you’d been using the &num=100 parameter, you’ve likely noticed it now does… nothing. Nada. This one-line change has cascading consequences: tools that scraped a hundred results in […]
Penske Media Group just dropped an unexpected bombshell in Washington, D.C.—they’ve filed a federal lawsuit against Google. The heart of the dispute? Google’s AI-driven “Overviews” that summarize full news stories without getting the green light from publishers. The Lawsuit Unpacked At first glance, this might feel like another tech-versus-media tug-of-war. But Penske isn’t messing around. […]
It’s tempting to think we’ve entered a post-Google era, one where AI chatbots like ChatGPT have become the default search tool—yet the numbers tell a different story. Despite ChatGPT’s meteoric rise, almost every person who chats with it still clicks over to Google. The Overlap Isn’t Small In August, SEO consultant Brodie Clark unearthed some […]
Imagine logging into your ad dashboard, squinting at numbers that feel off. That’s the uneasy vibe spreading through the ad world as the FTC turns its sights on Google and Amazon. What’s Under the Microscope? The FTC’s consumer protection unit is probing whether tech giants misled advertisers about ad pricing. It’s zeroing in on clarity—did […]
