Does Your Business Actually Need a Website Anymore? It’s a question that would’ve sounded like heresy just a few years ago. But in a recent episode of the Search Off the Record podcast, Google’s own Gary Illyes and Martin Splitt spent nearly half an hour chewing over whether a website is still a “must-have” in […]
The search engine scene in Azerbaijan is looking a bit one-sided lately. While the rest of the world usually watches a constant tug-of-war between tech giants, the situation here is tilting pretty hard in one direction. Google has basically locked down the country’s digital traffic, taking up nearly 86% of every search made on phones, […]
Everyone talks about “Googling” something as if it’s the only way to find an answer on the internet. For years, that was pretty much the reality. If you wanted to know the weather in Tokyo or how to fix a leaky faucet, you went to one place. But the world of search has shifted lately. […]
Google just released its “Year in Search” data, and honestly, it is like looking at a digital diary of our collective chaos. We spent the year oscillating between total awe of new tech and the raw shock of breaking news. If you feel like your brain has been a bit fried lately, these search trends […]
Look, when you hear the word “outreach,” what’s the first thing that springs to mind? Maybe you picture a charity event, or perhaps a small community trying to help those in need. It’s a good, solid word, isn’t it? It implies genuine human connection, reaching across a gap to offer something valuable. Now, if you’re […]
You know that feeling when you’re staring at the Google Search Console (GSC) Performance report? Maybe you’re wrestling with five different filters simultaneously—say, a specific country, desktop traffic only, a custom date range, and pages that just happen to have the word “product” in the URL. It’s a proper headache, isn’t it? It’s not just […]
The old SEO playbook is quietly, stubbornly dying. For years we followed a tidy sequence: find keywords, write an article, build links, and wait for organic traffic to trickle in. That linear rhythm worked because search engines were directories of links. Now they’re trying to be answer machines. That change—sparked by generative AI features like […]
Google has publicly defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company called the probe “misguided” and warned it could harm millions of European users. Pandu Nayak, Google’s Chief Scientist for Search, wrote the response. Background […]
There’s a quiet revolution unfolding in search ranking, and it comes with a neat, almost obvious idea: stop making models do work they don’t need to do. BlockRank, a new approach from Google DeepMind, does exactly that. It’s an evolution of in-context ranking (ICR) that makes sophisticated semantic search not just powerful, but practical for […]
Google may have to shake up its search engine in the UK so people really get a choice over which search tool they use. This comes after the Competition and Markets Authority granted Google “strategic market status” under a new law that took effect in January. Sounds technical? Sure. But it could reshape how you […]
