The new world of search, powered by artificial intelligence, is genuinely delightful. I mean, isn’t it, though? You ask a complicated, multi-part question, and seconds later—bam!—you get a clean, polished paragraph that answers everything. No more clicking through ten different links, trying to painstakingly piece together a single, coherent picture. It truly feels like getting […]
Let’s be honest: lately, every SEO and content strategist has been walking around with a low-grade sense of existential dread. Google is unleashing its AI Overviews. Tools like Perplexity are instantly summarizing answers. The same nightmare question echoes in every meeting: Are clicks finally dead? Is all that blood, sweat, and keyword research just going […]
Let’s be honest: the game has changed. We used to write content trying desperately to please Google’s ranking algorithm, always fretting about keywords and backlinks. Now, it seems like we’re trying to impress an exceptionally smart, but still somewhat robotic, intern—the Large Language Model (LLM) that powers tools like ChatGPT. The goal isn’t just to […]
Google has rolled out the next generation of its Gemini artificial intelligence, and this time the company is aiming higher than faster answers. Gemini 3 is being folded into Google Search and other services with a clear pitch: make the search engine not just a tool for finding links, but a partner that helps you […]
The internet’s front door is being redesigned, and for brands built on traditional Search Engine Optimization (SEO), the blueprints are causing widespread anxiety. The arrival of large language models (LLMs) like Google’s Search Generative Experience (SGE)—now officially deployed globally as AI Overviews—has fundamentally shifted search from a list of ten blue links to a single, […]
OpenAI has rolled out GPT-5.1 Instant and GPT-5.1 Thinking, two updates that nudge ChatGPT toward friendlier conversation and smarter reasoning. The new versions start arriving today for paid users and will reach free accounts afterward. The company says the changes respond to user requests for AI that feels more natural and more useful at the […]
Mozilla isn’t chasing the flashy new AI browsers. Instead, it’s quietly giving people a new choice inside the browser they already use. Firefox now lets users switch their search engine to Perplexity, an AI answer engine that returns conversational answers with citations rather than a list of links. What this change actually does Turn it […]
It’s not every day that the digital marketing landscape shifts beneath our feet. But here we are, standing on the cusp of Generative Engine Optimization, or GEO—what many are calling the next evolutionary leap beyond traditional SEO. If you’ve spent years chasing that number-one organic link, buckle up. The goalposts have moved, and this time, […]
Brave has just launched Ask Brave, a new feature blending the speed of traditional queries with the depth of AI-driven answers. It’s a bold move to poke at Google’s monopoly. You type a question, and you get more than just links—no more switching between tools or toggling tabs. Ask Brave lives in your browser, ready […]
Oriane just closed a $1.5 million seed round to solve a puzzle that’s been nagging brands and creators: how do you find, track, and understand the videos reshaping online culture? The round was led by Clint Capital, with Hartmann Capital, Secways, Archipelago Next, and strategic angels from Google, PayPal, Sony, and Jellysmack joining in. It […]
