The new world of search, powered by artificial intelligence, is genuinely delightful. I mean, isn’t it, though? You ask a complicated, multi-part question, and seconds later—bam!—you get a clean, polished paragraph that answers everything. No more clicking through ten different links, trying to painstakingly piece together a single, coherent picture. It truly feels like getting […]
Search has always been a game of cat and mouse. In the early days, simple tricks won: white text on a white background, hidden links, keyword stuffing, and paying for links. Those were black hat tactics because they worked — for a while. Early algorithms were blunt instruments and sites that exploited them climbed the […]
New research from BrightEdge reveals an intriguing shift in how Google’s AI Overviews (AIO) lines up with traditional organic search results. The headline number is clear: 54% of AI Overviews citations match pages that already rank organically. That leaves 46% that don’t. So what does that actually mean for SEOs and publishers? Let’s unpack it. […]
A click. A snippet. A glimpse of an AI Overview at the top of search results—that’s the new battleground for attention. Everyone’s heard that schema markup can nudge search engines, but does its quality really move the needle on AI-powered snippets? To find out, we ran a simple, controlled experiment—and what unfolded was as clear […]
It’s tempting to think we’ve entered a post-Google era, one where AI chatbots like ChatGPT have become the default search tool—yet the numbers tell a different story. Despite ChatGPT’s meteoric rise, almost every person who chats with it still clicks over to Google. The Overlap Isn’t Small In August, SEO consultant Brodie Clark unearthed some […]
A few writers went wild when Logan Kilpatrick hinted AI Mode was “soon” becoming the default. I get it: change feels thrilling. But… hold your horses. Riding the AI Hype Train In May 2025, Liz Reid teased that AI Mode was the future of Google Search. Then Logan Kilpatrick chimed in on X, suggesting we’d […]
In July 2025, data from Similarweb—shared by Barry Schwartz—revealed that a staggering 69% of Google searches now end with no click to an external site. That alone should make any marketer’s heart skip a beat. After all, we’ve chased clicks for years as if they were rare Pokémon. Yet this zero-click reality isn’t the apocalypse […]
I’ve lost count of how many times I’ve heard “SEO is dead” muttered like a tired prophecy at conference coffee stands. It isn’t. It’s just grown up—maybe a bit moodier, definitely more demanding. With AI surging into search results and Google’s AI Overviews working the front desk, the game has shifted from “rank for everything” […]
Ever found yourself Googling “how tall is the Eiffel Tower” and getting the exact answer right at the top of the page—no clicking required? You’re not alone. Those effortless little moments when Google (or any search engine) hands over the answer instantly are known as zero-click searches. And lately, they’ve been hogging the spotlight in […]
Recently, at Google’s Search Central Deep Dive in Asia Pacific, Gary Illyes dropped what might be the most reassuring line for us marketers in a hot minute: if you want to rank in AI Overviews, just do normal SEO. That’s it—no secret sauce, no new protocol, nothing labeled “GEO” or “LLMO.” Just plain-Jane, tried-and-true optimization. […]
