A few writers went wild when Logan Kilpatrick hinted AI Mode was “soon” becoming the default. I get it: change feels thrilling. But… hold your horses. Riding the AI Hype Train In May 2025, Liz Reid teased that AI Mode was the future of Google Search. Then Logan Kilpatrick chimed in on X, suggesting we’d […]
In July 2025, data from Similarweb—shared by Barry Schwartz—revealed that a staggering 69% of Google searches now end with no click to an external site. That alone should make any marketer’s heart skip a beat. After all, we’ve chased clicks for years as if they were rare Pokémon. Yet this zero-click reality isn’t the apocalypse […]
I’ve lost count of how many times I’ve heard “SEO is dead” muttered like a tired prophecy at conference coffee stands. It isn’t. It’s just grown up—maybe a bit moodier, definitely more demanding. With AI surging into search results and Google’s AI Overviews working the front desk, the game has shifted from “rank for everything” […]
Ever found yourself Googling “how tall is the Eiffel Tower” and getting the exact answer right at the top of the page—no clicking required? You’re not alone. Those effortless little moments when Google (or any search engine) hands over the answer instantly are known as zero-click searches. And lately, they’ve been hogging the spotlight in […]
Recently, at Google’s Search Central Deep Dive in Asia Pacific, Gary Illyes dropped what might be the most reassuring line for us marketers in a hot minute: if you want to rank in AI Overviews, just do normal SEO. That’s it—no secret sauce, no new protocol, nothing labeled “GEO” or “LLMO.” Just plain-Jane, tried-and-true optimization. […]
