Social media network is very strong and engaging and social media marketing is a kind of necessity for the businesses. Right now, there are many famous social media networks like Facebook, YouTube, Instagram, Twitter, LinkedIn. All the mentioned social media networks have millions of active users daily and you deserve to have a better social media marketing strategy. What do you think which is the most suitable social media channel for your business? Most of the beginners and professionals, too, make mistake due to the excitement. Social media marketing does look attractive and easy, but the reality is different. Let’s get to know how to start social media marketing, especially for the beginners.
1st Tip on How to start social media marketing: Selection
Take a pen and a notepad and write down who will need your product or service. Then make a guesswork to know which social media channel hold most of the interested audience? Due to the excitement factor, professionals and especially the beginners make the mistake of choosing inappropriate social media channel for the business and/or service your business is offering. The ultimate damage is the manageability of the selected social media channels e.g. you are unable to justify the efforts of each social media channel. Hence you cannot make every profile as good as the others. So only select the social media channels where you will find the desired audience in good number.
2nd Tip: Profiling
After selecting the suitable social media channels for social media marketing, creating the profile is very important. A profile is just like About Us page of the website. Fill in every detail in this section of the selected social media channel. Select an attractive Cover photo and Profile photo. Add your address and contact details including email address to let anyone send you a direct mail. It is possible that people can contact you back using direct message service provided by all the social media channels. Again, being a beginner, you may be excited and start sending friend requests to the people whom you know personally, don’t be so hurry for that step at the very start of social media marketing.
3rd Tip: Content creation
Very after completing the profile details, cover photo and display photo, start creating content at least for the 2 to 3 months. It is not to create the content in one go. You should make a schedule by day to let yourself know what type of content you are planning and going to create in the designated time. Define the content type that you desire to publish. Don’t go after the content which speaks about your product or service. People are worried about taking their problems, address them. A post in any type of content which addresses the problem of your expected customer shall get more popularity and virality. Choose at least 3 to 4 types of content to go when it is about social media marketing. Once you are done with the content, start publishing it on the set time. The key to social media marketing is consistency and punctuality, especially in publishing content.
Here comes the most wanted part of social media marketing, socializing. Yes, this is the stage or step where you should start inviting people to follow your business. At this stage when they come to see your business page, they will find the content which most of the people are looking for many days. If they find your content attractive and to the point and addressing their problems they, not only themselves, get engage with your social media channel but also invite likeminded people.
This is not the end of getting socializing, the next step is to start your own group or follow available groups on the social media channels. Once you are well equipped with the good amount of content, the first step is the start of a group where you can freely and openly talk about the common problems the expected audience is facing. Send the invite to the people and keep the group open for everyone. You can spend some $$s to get it reached to the unseen audience using the Ads by the social media channels. If you are confident and have found the good response from the audience, you will find the bigger audience using paid Ads to increase your audience. Keep following likeminded groups on selected channels to find more audience for your business.
And 5th Tip on how to start social media marketing | Analysis & Improving
After putting all the efforts, its time to analyze what you earned. For the purpose, you should consult the analytics section of the selected social media channel. This section will answer every possible query you have in your mind. From the most liked posts to most shared posts, customer engagement time and most engaged days, etc. take all the analytic data to further improve your social media marketing efforts. You can set some intervals like a quarter, after every campaign, special days, etc. which are important for every business and the sales. Keep the process of improvement continuous as it is the only constant in social media marketing.
How have you been doing social media marketing previously or currently? If you are the beginner, do you really like the tips? Please do share your thoughts to let us know where we can further improve. Happy social media marketing!