PR Link Building Vs. Traditional: What Still Works (2024)

PR Link Building

Today, link building remains an essential strategy for improving search engine rankings. However, to truly understand its effectiveness in today’s digital marketing world, we must distinguish between traditional link-building methods and PR-driven strategies. Let’s examine both approaches to see what still works.

Traditional Vs. PR Link Building

Traditional Link-building

This link-building approach focuses on acquiring backlinks from various websites to improve a site’s authority and search engine rankings. This approach often includes tactics such as:

  • Directory Submissions: Listing a website on online directories.
  • Guest Blogging: Writing articles for other websites in exchange for a backlink.
  • Commenting: Leave comments on blogs and forums with a link back to your site.
  • Social Bookmarking: Sharing content on social bookmarking sites to gain backlinks.


  • Control: You have direct control over the anchor text and link placement.
  • Scalability: It’s easier to scale up efforts by using tools or outsourcing.


  • Quality Over Quantity: Search engines now prioritize link quality over quantity, making some traditional methods less effective.

PR Link Building

PR (Public Relations) link-building is a more holistic approach focusing on creating newsworthy content that naturally attracts links. This strategy involves:

  • Content Creation: Developing high-quality, engaging content that is share-worthy.
  • Media Outreach: Contacting journalists and influencers to cover your story or content.
  • Brand Mentions: Getting mentioned by reputable sources without necessarily having a direct link.


  • Natural Links: Links are acquired organically, which is favored by search engines.
  • Reputation Building: Helps build brand reputation and visibility alongside link acquisition.


  • Resource Intensive: Requires more time and effort to create compelling content and conduct outreach.
  • Less Control: You have less control over when and where your links will appear.

Top 5 Traditional Link Building Approaches that Still Work in 2024

In the ever-evolving landscape of SEO, link-building remains a cornerstone for improving website visibility and ranking. Despite numerous changes in algorithms and search engine policies, certain traditional link-building strategies continue to yield results in 2024. Here, we explore the top three approaches that have stood the test of time.

1. Content-Based Backlinks

Content is king – this adage still holds true when it comes to link building. Creating high-quality, informative, and engaging content naturally attracts backlinks from other websites.

How to Implement:

  • Create Comprehensive Guides: Develop in-depth guides on topics relevant to your industry. These resources become go-to references that others will want to link to.
  • Leverage Infographics: Visual content like infographics can simplify complex data and are often shared across various platforms, resulting in natural backlinks.
  • Guest Blogging: Write articles for other reputable websites in your niche. In return, you can include a link back to your site within the content or author bio.

2. Relationship-Based Backlinks

Building relationships with influencers, industry leaders, and complementary businesses can lead to organic link creation. Networking and nurturing these connections are essential for this approach.

How to Implement:

  • Engage on Social Media: Interact with industry influencers on social media platforms. Share their content, comment on posts, and build rapport.
  • Participate in Community Events: Attend webinars, workshops, and conferences to connect with peers and establish your presence in the community.
  • Collaborate on Projects: Partner with other businesses or professionals on projects or studies that require joint promotion, leading to shared links.

3. Local SEO Backlinks

Local SEO link building is crucial for businesses with a physical presence or local service area. It involves getting listed in local directories and earning backlinks from locally relevant sources.

How to Implement:

  • Get Listed in Local Directories: Ensure your business is accurately listed in local business directories like Google My Business, Yelp, and TripAdvisor.
  • Sponsor Local Events: Sponsoring or participating in local events can get your business mentioned on event pages, local news outlets, and community websites.
  • Build Relationships with Local Press: Regularly contact local media with newsworthy stories about your business to secure coverage and backlinks.

4. Broken Backlinks

Broken link building is a method in which you identify broken links on other websites and offer your own content as a replacement. This approach not only helps webmasters fix their sites but also provides you with an opportunity to gain a backlink.

How to Implement:

  • Use Tools to Find Broken Links: Utilize SEO tools to scan websites in your niche for broken links.
  • Reach Out to Webmasters: Contact the website owners to report the broken links. Suggest your content as a suitable replacement for the dead link.
  • Provide Value: Ensure that your replacement content is relevant and adds value to the linking page to increase the chances of your link being accepted.

5. Resource Page Backlinks

Resource pages are curated lists of links to useful websites and articles. Getting your site listed on these pages can drive traffic and improve your SEO.

How to Implement:

  • Identify Resource Pages: Look for resource pages that are relevant to your industry or niche.
  • Create Valuable Content: Develop content that would be a valuable addition to these resource pages, such as tutorials, tools, or research studies.
  • Pitch Your Content: Reach out to the owners of these resource pages with a personalized message, explaining why your content would be a beneficial resource for their audience.

By focusing on these traditional link building approaches, businesses can continue to improve their online authority and search rankings in 2024. The key is to adapt these strategies to the current digital environment while maintaining the core principles of quality, relevance, and relationship-building.

How to Do PR Link-building The Right Way?

Public Relations (PR) link building is a strategic approach in SEO that involves getting high-quality backlinks from reputable websites through public relations efforts. Here’s how to do it correctly:

  • Understand Your Audience. Before you start, understand your audience and what they care about. This will guide your content creation and outreach strategy.
  • Create Newsworthy Content. Develop content that is interesting, informative, and newsworthy. This could be original research, expert insights, or a unique story related to your industry.
  • Build Relationships with Journalists. Connect with journalists and editors who cover topics relevant to your business. Engage with them on social media, comment on their articles, and offer valuable insights.
  • Pitch Effectively. When you reach out to the media, personalize your pitches. Explain why your content is relevant to their readers and why it deserves coverage.
  • Use Press Releases Wisely. Press releases can be a powerful tool if used sparingly for genuinely significant announcements. Ensure they are well-written and distributed through the right channels.
  • Leverage Social Proof. Showcase any previous media coverage or endorsements from industry influencers. This can increase your credibility and attract more links.
  • Monitor Your Results. Track your backlinks and the overall impact of your PR efforts. Use this data to refine your strategy over time.

By following these steps, you can build valuable links through PR that improve your SEO and enhance your brand’s reputation.

Combining traditional and PR Backlinks for optimal results

To achieve the best results in your link-building efforts, consider combining elements of both traditional and PR strategies. Here are some tips to help you create a balanced and effective link-building campaign:

  1. Identify relevant link opportunities: Conduct thorough research to identify websites, blogs, and directories that are relevant to your industry and target audience. Focus on both high-quality, authoritative sources and niche-specific opportunities.
  2. Craft personalized outreach: When reaching out to website owners or journalists, personalize your messages to show that you have researched and understand their needs. Highlight the value you can provide through your content or expertise.
  3. Create valuable content: Invest time and effort in creating high-quality, valuable content that journalists, bloggers, and website owners would be interested in featuring. This can include industry insights, case studies, expert opinions, or unique data.
  4. Establish relationships: Building relationships with journalists, bloggers, and website owners is crucial for successful link building. Engage with them on social media, comment on their articles, and share their content to establish trust and credibility.
  5. Monitor and analyze: Regularly monitor your backlink profile, rankings, and organic traffic to understand the impact of your link-building efforts. Use analytics tools to identify opportunities for improvement and adjust your strategy accordingly.

Remember, link building is an ongoing process. It requires consistency, adaptability, and a commitment to providing value to both your target audience and the websites linking to you. By combining traditional and PR link building strategies, you can create a well-rounded approach that maximizes your chances of success.

Final Thoughts

Traditional link building versus PR link building: is one approach superior? Neither strategy has clear advantages over the other; each approach may depend on your specific business goals, industry requirements, and available resources.

Traditional link building may quickly boost backlink numbers, but its quality and relevance may fall short. PR link building instead concentrates on obtaining authoritative backlinks from trustworthy sources – although this process can take more time and resources.

At its best, combining both strategies will produce optimal results. By diversifying your link profile and capitalizing on both quantity and quality links, you can improve search engine rankings, drive more organic traffic to your website, and establish an established online presence.

Remember that link building is not a one-off activity but an ongoing process requiring consistent effort, monitoring, and adaptation in response to changing industry trends and search engine algorithms.

If you don’t know which approach to take or how to balance the two, our manual link building service can help you figure that out. We take care of everything, from tailoring a strategy for your business to outreach and link building. Contact us with any questions.

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