Inbound Link Building: 33 Strategies to Help a Small Business Rank

Inbound Link Building

Inbound link building can be a challenging task. Some small business owners resort to spamming blog comments for backlinks, but this is neither necessary nor effective for SEO.

While there is much discussion about generating inbound links, the practical ways to achieve this are often overlooked. Fortunately, implementing link-building strategies is not as difficult as it may seem. Think of it like social media—providing excellent content and getting it in front of the right audience naturally leads to sharing.

To help your small business with authentic inbound link building, we’ll introduce you to proven and effective tricks. Continue reading to discover how to incorporate these inbound link-building ideas into your SEO strategy.

Inbound Link Building Strategies for Small Businesses

1. Maintain a Consistent Blog with Compelling Content

Consistency is key when it comes to blogging. Regularly updating your blog with high-quality content engages your audience and creates opportunities for other websites to link back to your valuable posts.

2. Internal Linking to Other Blogs

Enhance the interconnectedness of your content by linking to other relevant blogs within your own articles. This adds depth to your content and encourages reciprocal linking, benefiting both parties involved.

3. Craft Guest Blog Posts

Extend your online presence by writing guest blog posts for other websites within your niche. This introduces your expertise to a new audience and provides an opportunity for a valuable backlink to your site.

4. Curate and Publish Resource Lists

Create comprehensive resource lists within your niche to serve as a go-to reference for your audience. Other websites in your industry may find these lists valuable, leading to natural backlinks as they reference your curated content.

5. Conduct Expert Roundups for Relationship Building

Build relationships within your industry by conducting expert roundups. By featuring insights from influential figures in your field, you provide valuable content and increase the likelihood of those experts linking back to your roundup.

6. Showcase Impressive Client Case Studies

Highlighting successful client stories through case studies demonstrates your expertise and attracts attention from other businesses and websites interested in showcasing your achievements, potentially leading to backlinks.

7. Volunteer for Case Studies

Offer your business as a case study subject. This provides valuable content for other websites and opens the door for them to link back to your site when discussing your experiences and successes.

8. Administer Surveys for Data-Driven Content

Conducting surveys within your industry can generate unique, data-driven content. Share your findings through engaging articles, making it more likely for other websites to reference your survey results and link back to your site.

9. Write Thoughtful Book Reviews

Position yourself as an authority within your niche by writing thoughtful book reviews related to your industry. Authors and publishers may appreciate the recognition and link back to your reviews on their own sites.

10. Host Free Webinars and Share Archived Copies

Expand your reach by hosting free webinars within your expertise. After the live event, make the archived copies available online. This provides valuable content for your audience and attracts backlinks from those referencing your webinar content.

11. Develop Free Tools

One impactful approach to attracting inbound links is creating free tools that offer value to your target audience. Whether it’s a handy calculator, a useful plugin, or an insightful application, providing something of value for free encourages other websites to link back to yours.

12. Craft Shareable Templates

Designing templates that others in your niche can use and share is a smart way to generate inbound links. These templates could range from business documents to design elements, making them valuable resources for your industry peers and influencers.

13. Design Compelling Infographics

Visual content, such as infographics, is highly shareable and garners attention. Craft visually appealing infographics that convey information relevant to your industry. When others find them valuable, they will likely link to your website.

14. Produce Various Forms of Visual Content

Diversify your visual content beyond infographics. Invest in creating engaging videos, images, and interactive content that resonate with your audience. This variety caters to different preferences and increases the likelihood of your content being shared and linked to.

15. Develop SlideShare Presentations

SlideShare is a powerful platform for sharing presentations. Convert your insightful content into visually appealing slides and share them on SlideShare. This reaches a broader audience and provides an avenue for other websites to link back to your original content.

16. Inject Humor into Your Content

Injecting humor into your content can make it more shareable and link-worthy. People love to share things that make them laugh, so consider incorporating humor into your blog posts, social media updates, or your website’s design.

17. Write Press Releases About Company News

Craft compelling press releases when your company achieves milestones or has noteworthy news. Distribute these releases to relevant media outlets and industry websites. News coverage often leads to organic backlinks, as other sites report on your achievements.

18. Collaborate on Joint Press Releases

Consider collaborating on a joint press release if your news involves another company. This expands your reach and increases the chances of both companies receiving valuable backlinks from the shared news coverage.

19. Outreach for Big News or High-Quality Content

When you have significant news or create content that stands out, don’t wait for others to discover it. Proactively contact influencers, industry leaders, and relevant websites, asking them to share or link to your content.

20. Set Up Press Request Alerts

Keep a close eye on press request alerts within your industry. When journalists or bloggers are seeking expert opinions or quotes, be ready to respond promptly. Providing valuable insights can result in high-quality backlinks from authoritative sources.

21. Write and Pitch Op-Ed Articles

Position yourself as an industry expert by pitching op-ed articles to relevant publications. By sharing your insights and opinions on current industry trends, you enhance your credibility and secure valuable backlinks from authoritative sources.

22. Forge Partnerships with Complementary Industries

Building alliances with companies in related industries can open avenues for mutual collaboration. Seek out businesses that complement your own and explore opportunities for co-marketing efforts.

23. Embrace Co-Marketing Initiatives

Co-marketing is a powerful strategy where two or more companies join forces to create and promote content together. This approach diversifies your content and exposes your brand to a broader audience.

24. Request and Showcase Reviews

Actively seek reviews from satisfied customers or clients and display them prominently on your website. Positive reviews build trust and serve as potential sources for inbound links.

25. Network with Webmasters in Person

Establishing real-life connections with other webmasters can lead to valuable link-building opportunities. Attend industry events, conferences, or local meetups to build relationships that can translate into backlinks.

26. Monitor Brand Mentions

Regularly search for and keep tabs on mentions of your brand across the internet. Whenever your brand is referenced, reach out to the source and inquire about possibly including a link back to your site.

27. Utilize Site-Crawling Tools to Identify Broken Links

Leverage site-crawling tools to identify broken links on other websites within your niche. Reach out to the website owners, notifying them of the broken links, and suggest replacing them with links to relevant content on your site.

28. Analyze Competitors’ Backlinks

Stay competitive by monitoring your competitors’ backlink profiles. Identify high-quality backlinks pointing to their sites and explore opportunities to secure similar links for your own content.

29. Integrate ‘Tweet This’ Links into Content

Enhance the shareability of your content by incorporating ‘Tweet This’ links within your articles. This encourages readers to easily share your content on Twitter, potentially increasing the likelihood of gaining valuable backlinks.

30. Install Social Sharing Widgets

Simplify the content-sharing process by integrating social sharing widgets on your website. These widgets make it easy for visitors to share your content across various social media platforms, expanding its reach and potential for inbound links.

31. Sponsor or Speak at Events

Engage with your industry by sponsoring relevant events or participating as a speaker. Event organizers often provide backlinks to sponsors or speakers, contributing to your website’s link-building efforts.

32. Assist Webmasters in Error Resolution

Building relationships within your online community involves offering assistance when needed. If you encounter errors on other websites, contact the webmasters and provide solutions. This goodwill can lead to reciprocal link-building opportunities.

33. Harness the Power of Newsjacking

Stay current with industry trends and capitalize on breaking news by creating relevant and timely posts. This strategy, known as newsjacking, can attract attention and links from websites looking to share the latest information.


Ufff, a lot strategies to implement, isn’t it? However, incorporating these inbound link building strategies into your digital marketing arsenal can significantly improve your site’s ranking. By consistently producing valuable content, fostering relationships within your industry, and strategically showcasing your expertise, you’ll create a network of high-quality backlinks that can elevate your website’s visibility and authority in the online domain.

Have you ever used any of the strategies mentioned above? Share your thoughts with us in the comments. Also, if you don’t have the time or the skills to build links, our guest blogging service is for you. We use strategies that are up to date with Googles guidelines to ensure a 100% safe backlink building process. Contact us today to learn more about our manual link building approach.

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