Today, if you are not at the top of Google search like you do not exist! Is that your case? If so, surely you’ve wondered what is wrong? But, did you really perceive how much you invest in your online business? No pain – no game. You know that.
Therefore, what can you do to be better ranked on the search engine? A lot of it. Here are some.
Run online business as offline
You must pay much attention to your online presence. Even more than on your “real”, offline business. No matter if you use your website for presentation of your business, or for selling your products, or you only work online, today digital marketing is an essence of any business. If you don’t exist on the Internet, as you don’t exist at all. Do not forget this!
Benchmark yourself. See how you are standing in compare with others. If you are not satisfied, then it’s a time to bring changes. And the content of the website is the key.
Content runs an online traffic
Yes, you must invest in your online business and the results will come sooner than you thought. The simplest way is to write a blog. As you have probably noticed, every authoritative website, no matter in which industry, has a blog. This is not accidently. A content drives your traffic and raises you in search engine ranking. But, not any content. You must have meaningful, cache and interesting articles on your website. Of course, related to your business.
When people see that you know what you talking about, that you invest in your business, they will trust you. Your judgment will be important to them. This, of course, means more visitors that will be soon converted to customers. And this is your goal – to increase the sales.
You can just turn around and you will see so many examples of successful businesses. But what is their secret? Are they all do the same? Mostly, but not entirely. Any has its own approach.
For example, Stonyfield Farms is a store of organic dairy products. Its website is a true example of a strategic focus on the target market. Articles on the blog are thematic, with images of healthy and smiling families who are their target consumers. Also, its titles and slogans build personal, familial relationship with their consumers. Or look at Southwest Airline’s blog, Nuts About Southwest, that builds a relationship between customers and brands. Interesting texts, mixed up with photos and videos, are targeted to the services, but also to customer satisfaction. A brief and intrigue snippet with a “read more” button is a teaser that catches the attention of the readers. Very educative, isn’t it? You can try some of that.
However, the Content marketing has many rules. You can start with writing a blog, but for the right effects, you should know how to write the good, SEO optimized articles and much more. There are many questions – what to write about, how many links and from where you should put in the text, how to find the proper keywords, etc. If you cannot manage, a good solution is to hire an expert to do it for you.
Remember, if you don’t invest in your business, it won’t grow. Always have that on your mind. Thus, try this and come back to tell us how is your ranking now.