Is content king?
‘Content is king’, this phrase has grabbed millions of eyeballs as in few years; it created a great buzz in the online world. Although a number of people have shown their disapproval on this phrase, yet the ultimate point that came out is, content marketing is a little different than any other marketing platform like SEO, social media marketing etc. And the most interesting part of online marketing is, all types of marketing revolve around content majorly. In this way, content automatically becomes a king.
So, just think this way and you will also accept the authenticity of this phrase.
What content and content marketing is?
It is a fact that, without having content, SEO campaigns cannot be conducted as you won’t have anything to optimize. The metadata, an SEO practitioner uses to fill in the posts is a practice to encourage robots such as Facebook and Google move their heads across the complexities of that content they index. So, every link rewarded to a marketing point to certain content and the online queries that are being performed in form of keywords by people on the search engine are an effort to discover relevant content.
Thus, we see content is widespread almost everywhere. Be it an email, a website, web pages, tweet, Facebook posts or product details, everything is content. So, if we see such a huge existence of content in digital marketing, denying the worth of content will only be a mistake.
After knowing what content and content marketing is, let’s come to how it can benefit your business?
From a business perspective, content marketing has a great scope in a business. It can help growing a business online as well as offline.
Grows Brand Awareness
Content marketing is an awesome practice to build great brand awareness among your target audience. Check out following conversation to learn how it grows brand awareness.
A: Hey man! Have you seen the new post published on abc website last night? Seriously, it was fantastic and brain-storming. You must watch it.
B: Really! What was it about? I don’t regularly visit that site dude! But, if you say there is something worth watching, I’ll go on abc site today itself.
Next Day. A: Hey, did you read that post I talked to you yesterday?
B: Yes! Seriously man! It was amazing and I shared it on my FB also. And you know what, it got hundreds of shares right in the midnight. Wow, isn’t it?
So, this is how content marketing grows brand awareness. As you see how A talked about ABC website content to B and how B loved it and shared it within his Facebook network. This way, ABC site becomes popular within a day and people have started knowing its brand in such a short period of time.
Get Respect & Appreciation In Your Market
Content marketing has a great power to get a business a respectable position and get appreciation from the target audience. By proper use of content marketing, you can tell the world what you are good in and how your business is better than others. This way your brand or business gets more worth and respect in the market. On other side, when you share a knowledgeable and engaging content with your audience, it helps you getting appreciation from them.