Search has always been a game of cat and mouse. In the early days, simple tricks won: white text on a white background, hidden links, keyword stuffing, and paying for links. Those were black hat tactics because they worked — for a while. Early algorithms were blunt instruments and sites that exploited them climbed the […]
There’s a quiet revolution unfolding in search ranking, and it comes with a neat, almost obvious idea: stop making models do work they don’t need to do. BlockRank, a new approach from Google DeepMind, does exactly that. It’s an evolution of in-context ranking (ICR) that makes sophisticated semantic search not just powerful, but practical for […]
Mozilla isn’t chasing the flashy new AI browsers. Instead, it’s quietly giving people a new choice inside the browser they already use. Firefox now lets users switch their search engine to Perplexity, an AI answer engine that returns conversational answers with citations rather than a list of links. What this change actually does Turn it […]
A blog can start as a hobby — a place to rant, share recipes, or chronicle trips. But it can become much more than that. How to make money with a blog? Treat it like a business and the blog becomes the engine, not the entire company. Your site’s real job is to drive attention […]
In PPC, a click is not always a small thing. For many advertisers it’s cheap. For others, a single click can cost more than dinner—and sometimes a lot more. Those pricier clicks live in a handful of industries where a single conversion can bring huge revenue. When that’s true, bidders get aggressive. They’re willing to […]
When you’re looking to get more out of your marketing funnel for your business, content marketing is a great strategy to bet on. While it is true that everything related to marketing is dependent on content, content marketing goes a step further to optimize it to your unique business needs. A well-executed content marketing process brings with […]
In a media environment where consumers scroll, skip, or outright ignore traditional advertising, video ads have emerged as one of the most powerful channels for marketers who want true engagement and measurable results. While the format is compelling on its own, the addition of machine-guided intelligence — analyzing behaviour, optimizing content, and automating decisions — […]
You probably know a VPN stands for Virtual Private Network. But what does that actually mean for you? In plain terms: a VPN encrypts your internet traffic and routes it through a server in another place, so your data looks different to outsiders. That’s the short version. Now let’s walk through what that buys you […]
You probably know a VPN stands for Virtual Private Network. But what does that actually mean for you? In plain terms: a VPN encrypts your internet traffic and routes it through a server in another place, so your data looks different to outsiders. That’s the short version. Now let’s walk through what that buys you […]
A great product or service is only half the battle. The other half is how you get noticed, trusted, and chosen. Strategy points you toward a destination; tactics are the steps you take each day to get there. They’re practical, testable, and worth sweating over. Below are four essential marketing tactics—each rooted in modern examples […]
