Does Your Business Actually Need a Website Anymore? It’s a question that would’ve sounded like heresy just a few years ago. But in a recent episode of the Search Off the Record podcast, Google’s own Gary Illyes and Martin Splitt spent nearly half an hour chewing over whether a website is still a “must-have” in […]
When it comes to app marketing companies, choosing the right one can feel like trying to find a needle in a haystack—if the haystack was also moving and occasionally on fire. You’ve spent months, maybe years, building your app. It’s your “baby.” But now comes the hard part: making sure people actually download it, use […]
I was looking at an old smart plug the other day—a chunky, plastic block from maybe five or six years ago—and it hit me how much the world has changed. Back then, “IoT” felt like a collection of experiments. You’d buy a smart light, but it wouldn’t talk to your smart thermostat. You’d try to […]
It’s a strange time to be online. If you look back just a few years, cybersecurity felt like a technical problem—something for the IT department to handle with a good firewall and some antivirus software. But lately, it’s started to feel a lot more personal and, if I’m being honest, a bit exhausting. We’ve moved […]
The digital landscape isn’t just a place we visit anymore; it’s the very air our gadgets breathe. You’ve likely heard the term “IoT” or “Internet of Things” tossed around in tech circles or seen it slapped onto the box of a new “smart” toaster. But what does it actually mean for you in your daily […]
Why do customers hesitate before clicking “buy”? Have you ever looked at your store analytics and wondered what went wrong? The traffic is there. The products are decent. Prices seem competitive. Yet people leave. They scroll. They pause. And they hover. Then they’re gone. Most store owners assume it’s about trust, or pricing, or marketing. Sometimes it is. But […]
The search engine scene in Azerbaijan is looking a bit one-sided lately. While the rest of the world usually watches a constant tug-of-war between tech giants, the situation here is tilting pretty hard in one direction. Google has basically locked down the country’s digital traffic, taking up nearly 86% of every search made on phones, […]
When you’re running a small business, “marketing” can feel like a word that belongs to a much larger company with a dedicated floor of people in suits. For you, it’s probably just another hat you wear between checking inventory and answering customer emails. But the reality of today’s market is that you can’t just be […]
Choosing the right PPC keywords often feels like trying to hit a moving target while blindfolded. You know the “perfect” terms are out there, but with search behavior shifting toward conversational queries and AI-driven answers, the old strategy of just bidding on the biggest words in your industry is a fast track to a drained […]
Now that we have AI in our systems and workflow, automation is no longer a nice-to-have upgrade. Its practicality and proactiveness have helped reduce stress and burnout in your team. But have you really seen and experienced the full benefits of automation beyond just saving time? The benefits lie in its consistency and accuracy, so […]
