Any digital marketing strategy you choose can decide in which direction your business will go. It doesn’t matter how great your product or service is; no one can profit from it if you can’t market it, making digital marketing strategy essential.
If you also want to get noticed by your target audience, you need to improve your digital marketing strategy in 2022. We’ll tell you how you can do that. But, first, let’s try to understand why you must improve your marketing strategy?
Why You Need to Upgrade Your Digital Marketing Strategy in 2022?
Competition in the digital space is fierce. Why? New and innovative companies and products hit the market every day. To keep up with the rising competition and stay relevant to their target audience, marketers need to upgrade their online marketing strategy.
Your upgraded digital marketing strategy will allow you to reach your target audience and develop direct relationships with them. Additionally, it will help your brand get noticed by the right customers and audiences.
According to Kent Lewis, President and Founder of Anvil Media, “Without a digital marketing strategy, companies can’t connect with their customers consistently and cohesively online, affecting sales and revenue forecasts. Digital marketing must integrate seamlessly with digital and analogue channels to achieve maximum effectiveness. ”
Digital Marketing Tactics to Improve Your Marketing Strategy
Digital marketing strategy will provide a framework for using each channel and helps you analyze the results. Here are some tips to streamline your strategy and direct your marketing efforts in the right direction.
1. Optimize Your SEO
SEO optimization is often mentioned in B2C circles, but checking SEO scores within a B2B environment is just as important. Team SEO needs to ensure that their content uses focus keywords, Google-friendly HTML formats, and URL structures that correlate with product keywords. SEO gurus’ tools like Moz can help you assess your overall score on a product page and determine where you need to improve.
2. Pay Attention to Social Channels
Social media marketing no doubt is becoming increasingly popular in B2B spaces. According to a recent survey, over 3.6 billion individuals used social media in 2020, with that number expected to rise to about 4.41 billion by 2025. Consumers need to know if your business can still meet their needs. So, please focus on the social channels that are working instead of directing consumers to the wrong channels.
3. Make Sure the Content is Shared
Whatever the goal of your digital marketing strategy is, you need to incorporate some content and make sure it can be organically distributed and remembered, regardless of whether the content was created or curated. In this effort, targeting a specific segment with various ranges is more effective than most all-purpose campaigns.
4. Focus on Visual Identity and Voice
Most innovations focus on the product, but the digital marketing innovation that has proven to be particularly effective is visual identity and voice tone. Achieving a visual identity and combining this with the proper voice tone, you can attract your audience’s attention much more effectively and stand out from the crowd.
5. Research About Your Competitors
To stand out from your competitors, you need to study their digital marketing strategies and look for the gaps in their strategy. Check out what areas are they focusing on? What are they neglecting? It could be that they are investing heavily in SEO or paid ads but are very weak at webinars and podcasts. So, try to research as much as possible as it will be beneficial in the long run.
6. Analyze Your Paid Media Campaigns
This process involves a similar approach. You need to evaluate and analyze your existing paid media campaigns on each platform (Google AdWords, Facebook, Twitter, etc.) to find the ones that are most likely to help you achieve your current goals.
If you spend quite a lot of money for example on AdWords and don’t get the results you expect, it’s time to improve your approach. You can also change it altogether and focus on another platform that seems to give better results. Maybe, by the end of the process, you can get a clear idea of which paid media platforms you will continue to use and what you will remove from your strategy (if any).
7. Co-ordinate Your Marketing Strategy with Business Strategy
Digital marketing may not be the solution to all the remedies. What works in one organization can be a complete flop in another. Formula for a successful marketing plan is to align your marketing strategy with your business strategy. It’s important to develop a strategy for functional areas within marketing that is consistent with your marketing strategy. Alignment puts everyone on the same page. It can increase efficiency and dramatically maximizes the chances of helping the company achieve or exceed its goals.
8. Know Your Audience
Once you have more information about your target audience, you can know which channel your target audience focuses on. It can help you invest in better strategies. Surveys help determine which channels people use most to get information and communicate. You need to create your own surveys or use the one already existing. It will help you understand your audience better.
9. Try A / B Testing
The A / B test lets you determine which strategic options generate the most conversion rates and drive sales. These tests are designed to compare two versions that need to be tested (CTA, landing page, colors used on the page, headers, and other options). You can run the two versions separately over a specific period and analyze the results. You need to choose the version that performs better and run it at the end.
Digital marketing is a powerful tool that will help you succeed in your industry. So, track trends regularly, translate them into their own digital marketing strategies and update your strategies from time to time.
About Author: Sakshi Bhardwaj is a Digital marketing and SEO expert working for KnotSync. He specializes in on-page SEO and Technical SEO.