Every business wants its website to reach as many people as possible. Businesses benefit the most when they rank the highest on their keywords, build organic traffic on their site, and receive credibility. Both link-building and blogger outreach can achieve these previously-mentioned milestones.
Both of the methods are viable for a business’s promotion and reach. Due to the ever-evolving preferences of society, a company that promotes itself may be viewed as void of credibility. On the other hand, if a company is backed by credible links and promotions from influential bloggers, the target audience trusts them and may be willing to try their products or services.
Let’s take a look at the difference between link-building and blogger outreach.
Difference Between Link-Building And Blogger Outreach
There are various ways in which Google ranks the credibility of web pages in order to showcase them on SERP. One of these ways involves credible backlinks that link back to your website. Google sees backlinks as a vote of confidence from other websites, which basically shows that a site or webpage has excellent content, such that other websites are linking back to it.
However, the new Google algorithm considers the quality of websites that are linking back to yours as a way of judging credibility. For instance, a mention from the Huffington Post has greater importance than a mention from a blog post that isn’t quite in the limelight.
The Effect Of Link-Building On SEO
When authoritative websites link back to yours, Google or other search engines see that as a vote of confidence and boost your Search Engine Optimization. The higher amount of quality links you have, the better is your SEO, and great SEO means excellent reach!
However, getting quality links is in no way an easy task. Algorithms change, methods change, preferences change, and so does the way you boost your SEO.
Here are a few ways link-building is carried out:
- Great content creation
- Guest posting
- Blogger outreach
- Email Outreach
- PR outreach
Blogger outreach is one of the strategies involved in getting quality backlinks. Over the years, bloggers have gained influential status, giving rise to influencer marketing. Influencer marketing involves reaching out to bloggers in your niche, who have a significant following and authority in the niche, and asking them to promote your products or services.
When influential bloggers promote your products and services on their blog or video, you get a vote of confidence from them, which prompts their audience to try out your services. The end result? You get tremendous reach from an audience already in your niche!
However, over the years, blogging has become a serious business and a means of living for people. Therefore, bloggers are very protective of their content and only want to invest in a brand that values it. They are likely to accept shout-outs and guest posts with their own terms and guidelines.
Benefits of Blogger Outreach
Blogger outreach has two main advantages:
- As a business that has just started, you need to maximize your exposure and reach. When famous bloggers in your niche mention you on their blog post, you get that ‘vote of confidence that boosts your SEO and your credibility.
- As bloggers give you shout-outs on social media, you are exposed to an already-established audience that is loyal to their blogger and trusts their opinions. Therefore, you get more followers and potential customers!
Link-building and blogger outreach are essential elements of digital marketing for businesses. In this article, we looked at each of these elements, thereby differentiating these marketing strategies.