Blogging has become an increasingly popular way for businesses to connect with their target audience. However, you should know the blogger outreach reach best practices before launching any outreach campaign. By sharing valuable information and insights related to your industry, you can establish yourselves as thought leaders, increase brand awareness, and ultimately drive sales.
However, simply creating a blog and hoping for readers to find it is not enough. To maximize your blog’s impact, you need to engage in blogging outreach. In this article, we will provide 3 bloggers outreach best practices, we will explore why blog outreach is so important for businesses and give examples of successful outreach strategies.
What is Blogger Outreach?
The process of blogger outreach involves businesses establishing relationships with bloggers to gain exposure for their brand or product. By providing bloggers with content that is relevant to their blogs, businesses can receive valuable backlinks, traffic, and increased brand awareness.
In today’s world, where social media and word-of-mouth marketing are increasingly crucial, blog outreach can be a highly effective tool for businesses, regardless of their size. This strategy can also assist in establishing relationships with influencers who can help promote your business to a wider audience.
Blog outreach is sometimes referred to as influencer marketing, which involves building relationships with individuals who can impact your target audience. It’s a form of marketing that relies on trust and relationships rather than traditional advertising.
For instance, if you run a small business that sells handmade soap, you might collaborate with a beauty blogger who has a significant following on social media. By sending them samples of your product and creating content together, you can gain exposure to a broader audience interested in skincare and beauty. Additionally, their readers are more likely to trust their opinions and recommendations, making them more likely to try your product.
Another example is a restaurant reaching out to food bloggers or influencers to promote its new menu. This can lead to positive reviews, increased traffic, and a broader customer base for the restaurant.
Why is Blogger Outreach important for businesses?
One of the blogger outreach best practices is content. Written informative, relevant and valuable content is still the most popular form of blogging.
source: Zazzle Media
Here are three reasons why Blog Outreach is important for small businesses:
- Increase Visibility and Reach: By collaborating with website owners and other bloggers, you can increase the visibility and reach of your blog. When other websites link to your blog or share your content, it can help drive traffic to your site and increase your search engine rankings.
- Establish Authority and Credibility: When you collaborate with other bloggers, it can help establish your authority and credibility in your industry. Furthermore, by sharing your expertise and insights with a wider audience, you can position yourself as a thought leader and go-to resource for your target audience.
- Build Relationships and Networks: Blog outreach can also help you build relationships and networks with other website owners. These relationships can lead to future collaborations, guest posting opportunities, and even partnerships or joint ventures.
3 types of Blogger Outreach with examples
To give you an idea about what a good outreach campaign should be like, we provide in this section three popular types with examples.
One of the most popular forms of blog outreach is guest blogging. This includes writing a blog post for another website or blog in your industry, typically in exchange for a backlink to your own website. This not only helps increase your reach and visibility but can also drive traffic to your site and help establish your authority and credibility.
For example, digital marketing agency Moz regularly features guest posts on its blog from industry experts and influencers. These guest posts help provide additional insights and perspectives for their readers while also providing exposure for the guest blogger and their own blog or website.
Another effective blog outreach strategy is to participate in blogger roundup posts. These posts typically feature insights or tips from multiple bloggers on a particular topic or theme. By participating in these roundup posts, you can not only share your expertise but also increase your visibility and reach by being featured alongside other industry experts.
For example, Semrush regularly features roundup posts on their blog, such as “35 Content Marketing Tips from Top Industry Experts.” By participating in these roundup posts, you can reach a wider audience and establish yourself as a thought leader in your industry.
Collaboration and Cross-Promotion
Finally, collaboration and cross-promotion with other bloggers and website owners can be a powerful way to increase your visibility and reach. This can include collaborating on content projects, co-hosting webinars or events, or cross-promoting each other’s blogs or social media channels.
For example, lifestyle blogger A Cup of Jo regularly collaborates with other bloggers and website owners to share content and cross-promote each other’s blogs. By working together, they can reach a wider audience and provide additional value for their readers.
Best 3 blogger outreach practices
Having gained an understanding of what blogger outreach is and why it can be beneficial, let us now examine some recommended practices to follow.
Prospect the right blogger
It is important to research bloggers and find the best fit for your brand. There are many bloggers with different reach levels. You might want to concentrate your efforts on mid-level bloggers, but you can also send your pitch out to some top-level influencers to see if they are interested.
So, how do you find bloggers who will promote your brand or product? Start by searching for influencers in your niche using relevant hashtags or Googling “top bloggers” and “top niche lists.”
You can also research blogger outreach software, such as Influence.co or NinjaOutreach.com, that allows you to connect with hundreds of thousands of influencers. After you have selected a few candidates, be sure to check out their blogs and learn what message they are trying to convey. Drop a few comments across their blogs and social media to start a conversation. This will increase your visibility, which will make influencers more open to meeting you halfway with your requests. Remember Pareto’s law when building your outreach strategy: 20% of your efforts will produce 80% of your results. This could lead to 20% of your outreach targets producing most of your outcomes. It’s fine if some prospects don’t respond.
Create a catchy subject line
Your subject line is what your recipient first sees. It will decide whether or not your email is opened. Write a line that is concise, clear, and to the point and lets you pitch your offer in a single sentence. These are the top tips to get your email opened.
- Personalize the email by using the recipient’s name, location, or site name.
- Ask a question to start a conversation.
- A vague line can pique the recipient curiosity.
- Use numbers.
- Begin with action verbs.
Remember: editors and bloggers are likely to receive a lot of pitches every day. For example, the majority of editors receive up to 10 daily pitches on average.
It’s important to ensure that your outreach endeavors are noteworthy (in a positive way) and avoid taking it personally in case of being disregarded.
Sometimes it’s better to outsource
It’s sometimes impossible for businesses to accomplish this alone, especially when scaling up the size of your outreach campaign.
These 3 best practices will make the process a bit easier, but it is equally important to understand when to outsource manual link building or blogger outreach.
You might consider using this decision matrix.
The Matrix lists the most significant factors to take into account when outsourcing a certain task:
- The task’s importance – Does it give your company a competitive edge?
- The task’s impact on operational performance – What does the task do for your company’s growth, or in this instance, for manual link building campaigns?
This Matrix will help you avoid getting lost in a spreadsheet of contact information for bloggers. If outsourcing is the perfect choice for your business, Outreach Bee will take care of your campaigns from scratch. Contact us today to get more details about our manual link building campaigns.
In conclusion, blogger outreach is a critical component of any successful blogging strategy. By reaching out to other bloggers and website owners, you can increase your visibility and reach, establish your authority and credibility, and build valuable relationships and networks. Whether through guest blogging, roundup posts, or collaboration and cross-promotion, there are many effective ways to engage in blogger outreach and take your blogging efforts to the next level.