Everyone owning a website desires to appear on the first pages of search results. However, there are many strategies that SEO specialists employ to boost the visibility of their brands whenever appropriate keywords are searched online.
Finding the right keywords can position your brand strategically in the digital ecosystem. You see, the goal of every SEO specialist is to focus on accessing quality traffic that can drive revenue; otherwise, it would be meaningless to have website traffic that does not translate to tangible income.
The truth is, if your website attracts the wrong audience, it could diminish your income because you wouldn’t be receiving qualified traffic.
Therefore, you must prioritize ranking based on high-intent keywords to drive qualified leads to your site. This write-up will offer you tips for researching the best keywords to rank for on Google to help you generate qualified links to generate more revenue through your website.
Understanding Keyword Ranking on Google
A keyword in online queries refers to any word or phrase that a person enters into a search engine. SERP results are user-centric because they will showcase search outcomes that reflect the content the user is looking for. Keyword ranking, as it relates to your website, refers to the position in the SERPs given to your site for any search query a person searches.
With the right statistics, you can design a keyword strategy to create content that your target audience finds beneficial. Your first step should be checking the information users are searching in Google to help you generate keyword ideas.
For instance, assuming that you sell ladies clothes and want to create content for your products, it’s crucial you start by evaluating the information potential buyers are using to find such products before you can establish the product pieces.
Finding the relevant keywords ensures you tailor your information to address the user’s search intention.
Why Are Keywords Positioning Vital on Google?
Organic searches contribute significant visitors to the digital ecosystem. Statistics indicate that 53% of website visitors come from organic internet queries.
Capturing this massive digital traffic can be helpful in growing your brand online. In that case, consider using user-centric keywords to appear on Google’s first pages.
What to Consider to Find the Best Keywords to Rank for on Google?
Finding the right keywords and phrases to rank for on Google can be a challenging task, but not with the right information. The following are some factors you need to consider before selecting the perfect keywords for your website.
1. Search Volume
Many keywords used on different websites have an approximate number of searches in a certain duration. Search volume will show you the number of times a certain keyword has been used to search for information within a given period.
The number of times a keyword is searched online indicates its popularity and competitiveness. Usually, high-volume keywords have a greater risk of receiving low-quality traffic.
Conversely, targeting very low-volume keywords could translate to low traffic that does not convert. You can enhance your clicks by optimizing your information to appear on the first page of search engines.
2. SEO Difficulty
In keyword positioning, SEO difficulty grading refers to the difficulty of ranking a particular keyword. Easy-to-rank phrases have little difficulty rating, which might mean low search volume for a given search phrase.
A greater SEO difficulty rating indicates significant competition for that keyword, meaning you might need help to outrank established brands.
3. Domain Authority
Domain authority affects how easy or difficult it is to rank for a particular search word. If your application has been accessible for a long duration and you have been building good content, then ranking on Google would be easier.
4. Target Long-Tail Keywords
Using long-tail keywords in your content creation can boost your ranking on Google, especially if the keyword is captured in the People Also Ask (PAA) section. Any website appearing on the PAA section can rank higher than position two if the reader expands it.
5. Paid Difficulty
Paid difficulty shows how easy or challenging it is to rank for a particular keyword in paid search results. A high-paid search phrase indicates that higher pay is needed to rank for the keyword. On the other hand, low-difficulty keywords can rank easily but may not be worth your money.
6. Cost-Per-Click, [CPC]
CPC measures the amount you pay each time a user clicks on a paid ad. You can determine CPC by dividing your ad budget to the number of clicks the advert produces. You can choose search words to bid and select the amount you’re willing to pay to access the user clicks.
A search phrase with a high CPC is likely to convert because more companies are willing to pay higher bids to appear in SERPs for searches related to the search query. Low CPC might mean organic visitor’s conversion is down.
Online tools can be used to find the approximate query search volume, SEO difficulty, and other crucial considerations. The tools can help find appropriate search phrases for your site.
How to Boost Ranking on Google?
Utilizing the following strategies can boost your ranking on search engines;
1. Capitalize on Featured Snippets
Featured snippets are box-like answer content appearing at the top of SERPs. They provide quick answers to the information users are looking for. You can boost your chance of appearing on featured snippets by creating content that answers users’ questions on Google.
2. Distribute Primary Keyword Strategically
Primary keywords are crucial in determining how your content behaves on Google positioning. When writing the content, ensure the primary keyword is distributed strategically. Capture the primary keyword on the page title (H1) and content subheadings (H2, H3, etc.). A variation of the primary keyword can be used in the subheadings to boost your SEO ranking.
3. Enhance Your Page Speed
Your website should load quickly to provide your users with the best digital experience. According to Portent’s survey, user-friendly websites should load within four seconds.
Search keywords are essential building blocks of a user-centric site. The tips discussed in this piece can help you find the best search phrases to rank on Google search results.